Page 10 Advertisements Column 1

Evening Star, Issue 19762, 12 January 1928, Page 10

All Summer Goods to be cleared regardless Owing to adverse weather conditions, this season’s surplus stocks are abnormal. To effect a quick and total clearance, fashion goods in the prevailing modes are drastically - reduced, while winter wear may be amply provided for at substantial price concessions. of cost. 9 only ART. SILK KNITTED FROCKS, two-tono effect, in small check design, smart style. Usual price, 29/6. Sale price, 17/6. 17 only WOOL AND SILK SPORTS COATS. Ideal for holiday wear; in all shades. Usual prices, 79/6 to sgns. Sale price, 15/6. 6 only HERRINGBONE TWEED BORDERED COATS in Holio. shade only. Usual price, 59/C. Sale price, 29/6. GIRLS’ AND MAIDS’ SMART „ READY-TO-WEAR STRAWS, .in variety of shapes; in Beige, Rose, Blue, Reseda; few Cream. Usual prices, 7/11 to 18/6. Sale prices, 2/11 to 9/11. CHILDREN’S UNTRIMMED STRAWS. Usual prices, 5/11 to 11/6. To dear at 2/11. 5 pieces S4in ALL-WOOL ENGLISH WORSTEDS, Navy ground with faint White pin stripe. Wonderful value! Usual price, 21/6. Sale price, 9/11. 40 pieces DOUBLE-WIDTH CHECK GINGHAM, in wide variety of colorings. Heavy quality. Usual price 1/3. Sale price, 9|d. A choice selection of DAINTY FRENCH VOILE FROCKS, pretty styles and designs; in all shades. Usual prices; 29/6 and 32/6. Sale price, 19/6. Good range of LADIES’ AND MAIDS’ UNTRIMMED CRINOLINE HATS, in all latest and smartest shapes as worn, in fashionable shades. Usually 17/6 and 19/6 each. Sale price, 4/6. LADIES’ AND MAIDS’ READY-TO-WEAR STRAW HATS, trimmed hand and smart finish of faille ribbons to match. Wide selection of the season’s latent goods in assorted head-fits. Usually 14/6 to 17/6. Sale price, 6/11. Special Bargain! LADIES’ EXTRA QUALITY BLACK ONLY SATEEN UNDERSKIRTS, with neat frill, and elastic in waist; O.S. Usual prices, 10/6, 12/6. Sale price, 4/6, or 2 for 8/6. FINE CREAM RIBBED CHEMISE VESTS, Suntex make, full size, with no sleeves and short sleeves. N.S.— Usual price, 3/11. Sale price, 2/11. 6.S. — Usual price, 4/11. Sale price, 3/11. LADIES’ HOUSE PINAFORES, in variety assorted ginghams, full size, _ slip-on style. Usual price, 3/6. Sale price, 2/6, or 2 for 4/6, " B.V. MAY ” SILK HOSE, 24in silk panel, with lisle suspender tops, seamed, and fashion marks, heavily reinforced feet; shades—Blush, Nude, Mid-Grey, Champagne, Peach Bloom, Atmosphere, Wooi'N’ fl Rose. Blonde. Sunset, Parchment, Black, White. Also girl.;’ sizes. Usually 3/6. Sale price, 2/6. DENT’S FABRIC CLOVES, two-dome wrists; shades—pastel, Beige, Beaver, .Champagne, Grey. Also French Novelty Gauntlet Styles. Usually 3/6 to 4/11. Sale price, 1/11. COLORED COTTON HANDKERCHIEFS, fancy check and stripe designs. Usually Gd each. Sale price, 4 for 1/. Gerard’s BATH CRYSTALS, perfumed with Violet, Eau do Cologne, Verbena. Usually 1/3 and 2/3 bottle. Sale prices, 11£d, 1/9. 10 pieces S4in ALL-WOOL GABERDINE, various shades of Grey, Fawn, Brown, and Mole. Usual price, 12/6. Sale price, 5/11. 100 pieces PURE SILK niJCHESSE MOUSSELINE AND SATIN LA TOSCA. Ideal for house or street wear, and will not cut; in a big variety of light and dark shades. Usual prices, 12/6 and 14/G. Special price, 6/11. The D.S.A. 45 pieces FLORAL VOILES, good patterns and colorings, including latest effccs. Usual prices, 2/6, 2/11. Sale price, 1/6. 12 dozen PLAIN UNBLEACHED PILLOW CASES, good heavy quality. Sale price, 1/11| pair. 45in CREAM MADRAS, with smart floral borders and scalloped edge; in good range of designs. Usually 1/9 and 1/11. Sale price, 1/6. 50in HEAVY JASPE CASEMENT CLOTH, in fadeless shades of Rose, Blue, and Brown. Usually 3/11. Sale price, 2/11, Heavy Quality PRINTED LINOLEUMS, in best Scotch makes. A few odd numbers only. Usually 9/6. George Street Sale price, 6/11. 35 only MEN’S SUPERIOR WORSTED AND TWEED SAG SUITS, outside breast pocket to coat, cuff-bottom trousers, side and hi]) pockets. Usual prices, 100/, 110/. Sale price, 75/. 50 only BOYS’ DARK AND MID-GREY WORSTED, new plain-back style; fit boys 6 to 15 years of age. Usual prices, 37/6 to 44/6. Sale price, 30/. 18 dozen MEN’S WOOL FELT HATS, self and colored bauds, bound edges ■ in Grey, Wheat, and Slate. Usual prices, 10/6, 11/6. Sale price, 8/11. 12 dozen MEN’S WIMCEYETTE PYJAMA SUITS, in broken and block stripes. Usual price, 12/6. Sale price, 8/11. saw D.S.A RADIO TALKS TO-MORROW’S TALK ON THE AIR. To-morrow afternoon at 3.30 the D.S.A. will broadcast from 4YA, Dunedin, an interesting talk entitled “ The Quest of the Beautiful.” LISTEN-IN TO-MORROW

The newspaper i medium of advertising merchant may have and that he was cor spirited citizen ” wh in the local paper e>\ he was. [Advertisements toThey are as fresh as latest cricket score, people, and they knov the minuta, but they They must, anticipate < 'And they do. T paper. Just read wl Notice the invitations i Notice how attractive! and how inviting they Business men—ti advertising pays big advertise because th answer. ‘’Look over t They’re the advertise puts dividends in the Everybody reads advertisement appear wrtw/yvw vvwwuwvuw You Need the Newspaper The newspaper of to-day is the moot powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “as a publicspirited citizen ” when he carried a two-inch space in the local paper ©very week in the year. Possibly he was. But that is changed now. 'A new ordea has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds k first to save your pennies. Advertisements to-day are right up to the minute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minuta, but they must be some distance ahead. They must, anticipate the wants of their customer*. And tfeey do. Turn to the advertisements in this paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they are. .Business men—that is, the successful ones—know advertising pays big returns. Unsuccessful men don't advertise because they are unsuccessful. That’s the answer. ’Look over the city and pick out the big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody reads advertisements to-day. Does your The 4 Evening Star. 9 fWWWtWWWWWWW

Out of the -407 babies born in the Borough of Hampstead during the past year, forty-two were born in one-room tenements and 150 in two-roomed komes..