Page 12 Advertisements Column 1

Evening Star, Issue 19552, 10 May 1927, Page 12

Coffee Essence and Chicory! The Ideal Breakfast Drfrilef a*.!*..-- Every Container of Symington’s Etfefiica carries 'a j guarantee of absolute purity within the meaning of the >■ Bale of Food and Drugs Act, 1875, Britain* «b<*~ Symington’s Essence is made in Edinburgh", 'and represents the standard quality of Coffee Essence end i Chicory* s*etsse— Do not ask for /Coffee Essence, ’Ask for Symington’s Essence, pjrections for making on bottle* ' "■■■- NEILL & CO., Ltd. AGENTS.

LADIES’ WANTS ■e© VELOUR COATS, all with fur collars, some with fur cuffs, newest styles, pleated or stitched sidesj in the new Autumn shades, including Petunia, Cyclamen, Rosewood, etc 55/, 59/6, 79/6, 84/. LADIES’ FLEECY BLOOMERS, popular Grey shade, elastic waist and knees; A 1 value ----- 2/6 pair. LADIES’ CREtM SUNTEX VESTS, warm Winter quality, extra long, with short sleeves ------- 3/t 1. ¥ MILLINERY SPECIALS. Wonderful value in Smart Ready-to-Wears; latest shades ' 8/11, 10/6, 12/6. CHILDREN’S WOOLLIES. Sets of Coats and Hats and Coats and Hoods. Splendid assortment of these cosy garments, in Cream, Saxe, Fawn, and other shades—--12/6, 16/6, 17/6, up to 25/. ■»9 The HUB. D.S.A. BRANCH SOUTH DUNEDIN, Fos

BW WWW, 1 You I wjv Avwyvw vuwwwvywfti You Need the Newspaper 33ie newspaper of to-day is the most powerful medium of advertising on earth. Xn the old days the merchant may have thought he waa a benefactor and that he waa contributing his hit “as a publicspirited citizen” when he earned a two-inch space In the local paper every week in the year. Possibly ho was. But ghat is changed now. A now ordem has armed. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds in first to save yomr pennies. [Advertisements to-day zee right up to the minute. They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minufei, but they mini be soma distance ahead. They must anticipate the wants of their customer#. [And toey do. Turn to the advertisementa in this paper. Just read what the merchant® are offering. Notice the invitations for you tp do business with them. Notice how attractively the advertisement® are set up and how inviting they are. Business men—that is, the successful ones—know advertising pays big returns. Unsuccessful men don't advertise because Whey are unsuccessful. That's the answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising is the tonic that pubs dividends in the banks. Everybody rends advertisements to-day. Does your advertisement appear in The ‘Evening Stan 9 WWWVWWWWWWWVVWWWUVWWWba