Page 13 Advertisements Column 3

Evening Star, Issue 19546, 3 May 1927, Page 13

m i&Cit Worth-while Reductions in Underclothing, Furnishings, and Household Drapery. Study These Prices Carefully Ladies’ Underclothing CAMBRIC AND WINCEYBTTE NIGHTDRESSES, slipon style, also button May Specials, 8/11, 12/6, 18/6, to 20/6. BROCADED FUJI NIGHTDRESSES, slip-on style, hem.titched at neck and .leave., gnaDy l?/6. C AMI-KNICKERS, in Art. Silk Celanese and Cambric ( White, Sky, Pink, 17/6> 25 /6, to 35/6. May Specials, 7/11, 12/8, 19/6, to 20/6. ART SILK AND CELANESE KNICKERS, French legal in mite, Sty, Helia., Pink, lemon. May Specials, 7/11, 10/6, 18/6, ART. SILK AND CELANESE VESTS, in White. Sky, Hello., Pink, lemon. U/0, 14/6. 21/6. ENGLISH AND SWISS RIBBED VESTS, low neck, short sleeves and no sleeves. Usually 2 11, 4 6 6/11. May Specials, 2/6, 3/11, 5/3. Furnishings 28in IVORY VITRAGE NET. Usually 8/ yard. May Special, 1/11 yard. IVORY BRISE BISE NET CURTAINS, 36in deep> May Special, 7/6 pair. 50in CURTAIN NET. with art. silk stripe; fadeless color May SS 8? & 50in BABE FIGURED May Specials, 3/9 and 2/6 yard. 10in CREAM MADRAS MUSIIN, y,rf30in CRETONNES, in great variety May Specials, 1/3, 1/6, 1/11 yard. TOURED STEENS for Q May Specials, 1/6, 1/11, 2/6, 3/8 yard, GUILTS RE-COVERED. Best workmanship guaranteed. Best Quality AXMINSTER CARPET RUNNERS 3 6 m wide; seven design, to select gjjUj Household Drapery Extra Strong HERRINGBONE UNBLEACHED SHEETING, 2/e i loin, m B»in, 3/11. PURE WHITE SHEETING, with a linen finish. May Specials— s4ln, 2/11! 63in, 3/31 T2in, 3/6 j 80in,3/11. 38iu COTTON CRIMP; light grounds, suitable for lingerie work: dark ground, suitable for dressing jackets. ’ b ’ All one price, 1/ yard. A Huge Stock of NAPERY, including Tray Cloths, Duties* Sets, Runners, and Centres, all to be cleared at Hair Regular prices. only at Brown, Ewing’s of Princes Street.

IVVVWVV^^VVUVUVW ,, wwwwwww You Need the Newspaper The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “as a publiospirited citizen ” when he earned a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A now onks haa arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to got nows that will save them money, and the way to save your pounds ia first to save your pennies. Advertisements to-day are right up to the minute. the They are as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Turn to the advertisements in tins paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they are. Business men- -that is, the successful ones—know advertising pays big returns. Unsuccessful men don't advertise because they axe unsuccessful. That’s the answer. Look over the city and pick out the big firm*. They're the advertisers. Advertising is the tonic that nuts dividends in the banks. Everybody reads advertisements to-day. Doe* your advertisement appear in