Page 10 Advertisements Column 5

Evening Star, Issue 19518, 28 March 1927, Page 10

JONES’S Eucalypti Extract “MALLEE BRAND.”ABSOLUTELY PURE! INTENSELY STRONG I Invaluable for Influenza, Rheumatism, and affections requiring a stimulating application. Wholesale Agents: MERCER & MITCHELL, LTD., Dunedin. sywwwwwuv. S V™, Mo, Wfc’VWVUVW 1 VWV’WVVWVWV'WVW'ti f You Need the Newspaper The newspaper of to-day is the moat powerful medium of advertising on earth. In the eld days the merchant may have thought he was a benefactor and that he was contributing his bit * as a publicspirited citizen ” when he carried a two-inch space in the local paper every week in tbo year. Possibly he was. But that h changed now. A new ordee has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds ia first to save your pennies. Advertisements to-day are right up to the minute. They are as freah as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone bo up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Turn to the advertisements in this paper. Just read what the merchants are offering. Notice the invitations for yon to do business with them. Notice how attractively the advertisement* are rai up and how inviting they axe. Business men —that is, the successful ones—know advertising pays big returns. Unsuccessful men don’t advertise because they axe unsuccessful. That’s the answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising ie the tonic that nuts dividends in the banks. Everybody reads advertisements to-day. Does your advertisement appear in LThe ‘Evening Star.’ . WW/AWMp WWVIA WVVAIWWUVM