Page 9 Advertisements Column 3

Evening Star, Issue 19518, 28 March 1927, Page 9

min • -h! 1 , . v ml Mv, ' x ■■" , 11 tMM* Try This Shaving Method See how it softens your beard at the base in a really scientific way. Colgate's is really Shaving Cream in concentrated form—making a lather of the finest texture, and line texture means small bubbles. This provides two distinct advantages. (1) Small bubbles hold more water and much less air; they give more points of moisture contact. (2) They permit greater penetration down to the base of the beard. That’s where softening really counts. When the beard is properly softened at the base with Colgate’s—razor pull is entirely banished. Buy a lube of Colgate’s Rapid-Shave Cream —then compare it with any other shaving method you may have used. % & ORDINARY LATHER. Photomicrograph lather of an ordinary shaving cream surrounding m r. Lare dark spots ere air Willi water. Note how the large bubbles hold air instead of water against the beard COLGATE m LATHER. Photomicrograph prepared under identical condi tioni ibowi fine, closely knit tez ture of Colgate Rapid Shave Cream lather Note ho small bubbles hold water instead of close acamst the beard. Softens the beard at the base .

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