Page 12 Advertisements Column 4

Evening Star, Issue 19290, 1 July 1926, Page 12

WHEN BUYING BUTTER Always Remember That _j a Need the Newspaper The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit " as a publicspirited citizen ” when he carried a two-inch space in the local paper every week in the year. Possibly ha m But that is changed now. A new order hm arrived. People read advertisements. Many find their greatest interest in looking over the advertisaad the way to saw your pounds is first to save your pannks. Advertisements to-day are right up to the minute. people, and they know they must not alono b® up to the minute, but they must bo some distance ahead. They must anticipate the wants of their customer®. And they do. Turn to the advertisements in tibia paper. Just road what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they are. Business is, the successful ones—know advertising pays big returns. Unsuccessful men don't advertise because they are unsuccessful. That’s the answer. Look over the city and pick cut the big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the bank®. Everybody reads advertiseomita to-day. Does jow advertisement appear in QUALITY rjjTR &l ing pages to get news that will saw them money, They are as fresh as the news latest cnckot score. Live mei Live merchant® cater to live The * Evening Star.’ I'wwwb vwwvvvuwuwi