Page 4 Advertisements Column 5

Evening Star, Issue 18998, 21 July 1925, Page 4

SUPERIOR SUITS FOR DAY AND EVENING WEAR. GENUINE TAILOR-MADE AT MODERATE PRICES. QUALITY AND VALUE PREVAIL IN EVERY SUIT WE MAKE. This is the governing factor, which lias given us such an enviable reputation with well-dressed men during the 30 years we have been established in business. J. CROMBIE & CO, MERCHANT TAILORS, ATHEN/EUM BUILDING • OCTAGON. SIVUWUVWWMWWAV W.VAV O V«".W a :*! i £ > You Need the Newspaper J Tire newspaper of to-day is the most power!nl medium of advertising on earth. In the old days the merchant may have thought be was a benefactor and that he was contributing his bit M as a publicspirited citizen ” when he canned a two-inch space in the local paper every week in the year. Possibly he was. But that is changed now. A new order has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up to the minute. They arc as fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Turn to the advertisements in this paper. Just read what the merchants are offering. Notice, the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they are. Business men --that is, the successful ones—know advertising pay? big returns. Unsuccessful men don’t advertise because they are unsuccessful. That’s the answer. Look over the city and pick out tire big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody reads advertisements to-day. Does jour advertisement appear in na I The ‘Evening Star/