Page 11 Advertisements Column 5

Evening Star, Issue 18717, 20 August 1924, Page 11

o CORSETS m Vis I ■^Oh <aJae»; so (a Siylfsi Fkxihlt istrvmifik Ik lew Corset Fashions ——far Spring and Sommer, 1021 n The famous BON TON and Royal WORCESTER makes Each season seems to "bring fortK new triumphs in Bon Ton and Royal Worcester Corsets. This year the Parisian designers have really surpassed themselves in tho creation of stylo, beauty, and comfort. The new Spring and Summer fashions will demand tho lines as revealed in these newest Corset specialities, just received by Brown* JSwiapfo See Special Display in New Window ■pacrr Brown, Emei & Co., Ltd. of Princes Street LJ / mBSBZaGBBnUB Optical Lanterns The “ Balopticon ” THE OLD-TIME LECTURER-, in preparing his subject, went to endless trouble and expense making lantern slides and collecting material THE MODERN MAN eliminates all that and uses a BALOPTICON. With this machine Magazine Illustrations, Picture Post Cards, Diagrams, Coins—in fact, any suitable opaque objects—may bo projected without preparation. They are simply placed in the Lantern, and thus immediately appear on the screen. The BALOPTICON is being adopted as standard equipment by State Schools, Private Schools, Churches, and Institutions. There is also a small size for home use. We invite you to call and let ns demonstrate tho Balopticon to you. unpojrreßS of 'CI. BS> GEORGE ST. SaSNTIpIC SNSTRIUtteNTS DUHEBH'L Need the Newspaper The newspaper of to-day is the most powerful medium of advertising on earth., In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when he carried a two-inch space in the local, paper every week in the year. Possibly he was. But that is changed now. A new order has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up to the minute. the They are as. fresh as the news of the world or the latest cricket score. Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Turn to the advertisements in this ■aper. Just read what the merchants are offering. pa r — , Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they are. Business men—-that is the successful ones—know advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. That’s the answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody reads advertisements to-day. your advertisement appear in Does The ‘Evening Star .’