Page 8 Advertisements Column 3

Evening Star, Issue 18534, 17 January 1924, Page 8

Mr James Pain, known c ono of the “ firework kings diet! at Mitcham. Ho was ei his firm lias existed since Charles 11. His sons carry very where as has lately ighty-six, ami the reign of it on.

her Tips Fine **fyw»wwwitTTiiwa Tea You Need the Newspaper The newspaper of to-day is the most powerful medium of advertising on earth. In the old days the merchant may have thought he was a benefactor and that he was contributing his bit “ as a publicspirited citizen ” when he carried a two-inch space in the local paper every week in, the year. Possibly he was. But that is changed now. A new order has arrived. People read advertisements. Many find their greatest interest in looking over the advertising pages to get news that will save them money, and the way to save your pounds is first to save your pennies. Advertisements to-day are right up to the minute. They are as fresh as the news of the world or the latest cricket scor«. Live merchants cater to live people, and they know they must not alone be up to the minute, but they must be some distance ahead. They must anticipate the wants of their customers. And they do. Turn to the advertisements in this paper. Just read what the merchants are offering. Notice the invitations for you to do business with them. Notice how attractively the advertisements are set up and how inviting they are. Business men —that is the successful ones —know advertising pays big returns. Unsuccessful men don’t advertise because they are unsuccessful. That’s the answer. Look over the city and pick out the big firms. They’re the advertisers. Advertising is the tonic that puts dividends in the banks. Everybody reads advertisements to-day. your advertisement appear in Does The ‘Evening Star /