Page 2 Advertisements Column 3

Evening Star, Issue 17368, 2 June 1920, Page 2

Practical Demonstration by Manufacturer » Possibly the greatest tribute ever paid to advertising is its value as a price reducer. It works this wav—lf a * puts an article on the market without advertising, he has to get much bigger individual profit than ' the manuSrhn-er Z* advertises The reason is, that on a small turnover a larger percentage of profit is required before the producer can Jt a profit for himself. He gives his travellers, too, an almost superhuman task to sell his goods to the retailers or dUt hj 7 when there's no demand for them. Retailers as a class are very loth now to buv any artHe which has not b nDutors and a demand created. Unless they acted on this principle their shelves Would be full of "goods the value ofThih* 15 " 1 knew except themselves and the enterprising salesman who talked him into the nurchase Thi c ;„*;* ■ • *. , . no one sent many a retailer bankrupt. Now, with an advertised line the article has first of all to be tond ,t> T™ u haS advertise it. It is the repeat sales from advertising which gl ves the manufacturer his profit not the first sale bTJZ } ° mg a demand is created from the public which gives the retailer confidence to *torV thp lin* tu« n. ' "■% aavems " sales leaps and bounds. He finds that M. profit on an article on a large Turner win I 71° UfacUlrer ' s profit, perhaps of 6d:, on a small turnover. It pays, firstly, because a Xchap -aTe hTsHl' T "T * in the aggregate on sales, and secondly, 'because he drives out competitors of inferio line 1, the ""t* n T* Thus the public gain. Possibly the greatest demonstration of this condition whichhas ever been I TM kt ? public is in thatpopular remedy for pain Nicholas' "ASPRO » Tablets. Twrearl t 7 °*" NeW Zealand "ASPRO » Tablets had to sell their ioo Tablets size at 7 /6, and their 2S Tablets at ,/f e'T profit. Something had to be done. The article had been proved by the Federal Goveilu if , • f , not make a Minister of Australia, and proclaimed the best commodity of its kind bv a number oT™ nt , Anal >' st ' by the Prime these facts of course bought the tablets: This gave the manufacturer the thought "WM f I tXh, heaid ° f and New Zealanders through the papers of the virtues of my Tablets, which I know myself are trusuSTh. T ff ™* the sale necessary to establish the line on a profitable basis to myself and the public " ThJK ? ! T * ° btam shouted from the housetops the virtues of his commodity. Showed how, bv costly experiment 4<Tnt t f He containing Free Salicylic Acid-the part that harms the heart. It is now wel known W™j P M * With ° Ut "ASPRO » Tablets are. How they do not affect the heart, how they rZZte"Zlin Zltt "P*"*" HiC ™™' the sleepless, nip Influenza in the bud, and relieve all Nerve pain. To sum uo Z resuk the Z I' S sletp to stupendous success. Nicholas' "ASPRO » Tablets now have the «u Af • campaign was a Australasia. The great fact that will interest the howevefis te demand was brought about that the proprietor was able to reduce the price to the nnhl,V L ?' 7 ' SUCh * tremendous are now 4 /6, the 2/6 size are now r/6, and the 1/6 size are now 1/-. The remarkable nart hj J S - f P " T'' The 7/6 s{ze prices the manufacturer was making no profit, at the low price he is making a satisfied™ l„T c 1S J that . at the "higher practically proved to be a true friend to the public and everyone else concerned. X ° C ' bo adv ertismg has been NOW, At a.l Chemists. Don', b< put off With . Httfc white tabkt ffiat looks Kke "ASPRO." Demand "ASPRO" T a b.ets. SOMD & SPRAGGON LTD., New Zealand Representatives, Auckland, Wellington, Dunedin. l\, "THRlfT—TSieNafionaSWatchword , popular than the song of tins *'His Lassie" is the song that's gung regarding Laundry Help Week by Week hundreds more ate added til the list of ladies who atngf the praise of " Bonny Jean.-' 3 There's universal " harmony M in this " new national song M —not one discordant voice,' All are agreed that f! Bonny Jean** cleanses clothes better and makes them whiter and nicer than rival laundry helps; Absolute "unison" prevails in the "chorus" of satisfaction over " Bonny Jean " doing more washings for the same price as other laundry helog. It gives Get BONNY JEAN to-day from YOUR Grocer. All Merchants stock it. Blue Seal, Eight small packets Green Seal, Nine Washings 0oose) BONHY JEAN is sold in Wo dis- . tinct packets—Green Seal contains S Laundry Help, packed 8 Thinking that Luck wfli make or save you money. Nothing Better than Bests, 10/ W3l make you a sure winneft, FACE THE FACTS and Kseri Order one of BESTS SUITS. YOU TAKE NO RISKS. We've got to guarantee our services to you. Absolute satisfaction or your money back. PRINCES BT. (Next Begg»s), Complete OutfHtters lor Men Call or Write for Patterns and Boys, To-day. H In these present daya o£ economy when apparel ia required to give the utmost service Bostock's Shoe Dressings provide an Excellent Po!i?h. which will Increase the AVear t Bostock s VIOIO Cream Tor PEtent Leather and Glace Kid is a scientific emulsion of high-grade -waxes, -which keeps the : leather soft and pliable, thus preventing cracks and ensurino J added service. ' * J Colours: Black, Brown. Dark Brown, Oi Blood, and Whitgjs* oesaa, *>L~ In Tins, Bottles, and Tubes. |TOES!GNOF| Obtainable Everywhere. New Zealand Representatives 1 SHORT & SMYTHEMAN n, Smeetons Buildinfrs. AUCKLAND I—Finished Fumed Oak. 2—Underdamper Action, B—Full Over-All Iroa Frame. 4—-Overstrung, &—BS- Octavea. See One of These in Our Window, i AYE yon got Articles of Furniture that Printing before flaring y