A FIRE SALE.

Evening Star, Issue 14635, 3 August 1911, Page 9

A FIRE SALE.

A HOT TIME. Sevont.v-Iwo and a-half per cent, discount—what docs that- moanf In the first instance, a. loss, when applied to merchandise—a ruinous loss, for tho costing of manufactured articles is not baaed on any system that will allow for such a depreciation. A calamity .sometimes overtakes a business concern., and their .scrip has to be written down. A fire, romps through a warehouse, and incalculable damago is done in the endeavor to subdue it. This is what happened at Waimato a few days ago, when the, fine premises of the C.F.C.A. were gutted, and thousands of pounds’ worth of drapery was damaged by water. The directors of the association were face to face with a heavy loss, and prompt action was necessary to prevent the loss from increasing, for every hour that wet drapery i.s allowed to remain wet reduces still further its little remaining value. In negotiating tho purchase of this stock witii Messrs W. Penrose and Co., of George street, Dunedin, a discount of 721 per cent, was allowed oil all ribbons, gloves, laces, millinery, children’s pinafores, underclothing, corsets, ladies’ winter coats, furs, jackets, dressing gowns, tea gowns, skirts, umbrellas, children’s goods, pelisses, coats, bibs, sox, ladies’ blouses, embroideries, wool, men’s sox, men’s dungarees, men’s shirts, and many other items: while tho discount off calico, sheeting, towels, flannels, cpiilts, flannelettes, blankets, linen, damasks, curtains, tapestry, table covers, mndapolams. longcloths, carpets, linoleums, hearthrugs, silks, drosses, tweeds, costume lengths was sufficiently large to enable Penrose’s to sell all this class of goods much under landed cost price. Every day Penrose’s are crowded to the doors. There, is a wonderful attractiveness about this sale. Tho truth and importance of the bargains make themselves felt. When in their own homes the people ponder over their purchases : that is why so many return visits are made to the salvage sale. Penrose’s are thorough-going in all their ways. They are ever trying to do tilings a little bettor for. the public, to give a better service, better values. The sale will bo continued for some time yet, for the quantity of salvage stock is much too great to sell out in a week or two.—[Advt.]