Page 7 Advertisements Column 1

Evening Star, Issue 12205, 25 May 1904, Page 7

Do not write and ask Questions until you have read the answers to questions which have already been asked. to the last day “ The Times” will gladly answer any questions which inquirers have to put, and will endeavour to reply by return of post, so far as is permitted by a large and daily-increasing correspondence. But for his own sake the inquirer is asked to spend a minute now in glancing through this list of questions and answers (made out from correspondence already received) before he writes to ask a question himself. If you see here the answer to a question you were about to ask, you will save yourself the delay of at least two days, and, now that the time is running so short, every day that is allowed to pass endangers your chance. That is why you should, if you have .not already done so, write for the sample book TODAY.—See Inquiry Form below. 1. QUESTION: How long can I safely put off P ANSWER: You cannot safely put off at. all. Orders are rapidly increasing day by day as people feel that the end is approaching. Already one style of binding was exhausted early last week, and that is the beginning of the ond. Had that circumstance been foreseen a week beforehand, “The Times” would gladly have warned subscribers of the probability; but it was not possible to do so, or to give any more specific warning than this, that those who would make sure must apply immediately. And this was said from the very first day. Therefore, do not put off a day longer. This warning applies especially to those who have not yet even inquired for the sample hook, with prices and terms. The Inquiry Form below is for your use to-day. 8. QUESTION : I want the recently completed work, or I think I shall probably want it when I have seen the sample book, and I want it at the present price, because I might not be able to afford it when the price is more than doubled. But it would be difficult for me to begin making monthly payments for it at once—could not any extension of the offer be made to meet my circumstances P ANSWER: No extension of the offer can he made, and the price must be more than doubled in any event immediately the present offer is withdrawn. But “The Times” makes it perfectly easy even for those of the most limited incomes to secure the thirtyfive volumes at the present less than half price, since it is only necessary for them to make now a single payment of 215., and no further payments need be made until delivery of the volumes, and delivery may be postponed for a reasonable time if the subscriber wishes it. He may then, upon delivery, pay the balance in cash and save the discount, or complete his purchase in small instalments as he finds convenient. There is, therefore, no hardship in the withdrawal of the offer; only the payment of 21s. is required, but that must be paid at once. « S QUESTION: What exactly will happen if Ido delay ? ANSWER: Whereas now yon can secure the thirty-five volumes at less than half-price, and for an immediate outlay of only 215., you will, if you delay, have to pay more than twice the present price, asd pay it in a lump sum. 4. QUESTION: How will the rise after the withdrawal affect my purchase ? ANSWER: Others, who have delayed, will be paying more than double for a possession which you will hare secured, at less than half price, by the payment of only a portion of that low price. The investment you have been prompt to make will, therefore, have risen immensely in value. Here is a reversal of the usual experience with books. The library which a man purchases generally decreases in its money value—this library of thirty-five volumes is going to increase in its money value. B. QUESTION: What are the present prices and terms ? I should like to know, bo that I may subscribe at once. ANSWER: Prices and terms are only named on the Order Forms, because it is only by means of an Order Form that the work can be purchased or subscribed for. It would he no use sending any money except with an Order Form duly filled in. Order Forms are supplied post free to all who make inquiries through the form at the foot of this page. 5. QUESTION: If I order, hare yon the relumes ready for delivery at once to me? ANSWER: Yes. The volumes will be sent.to you immediately. 7. QUESTION: Where can I see the volumes and the bookcases f ANSWER: They are on view in each of the four cities—namely, in Auckland (at the office of the “New Zealand Herald”), in Wellington (at the offices of the “Evening Post” and the “New Zealand Times”), in Christchurch (at the offices of the “Press” and “Lyttelton Times”), in Dunedin (at the offices of the “ Otago Daily Times” and “Evening Star”). 8. QUESTION; Why cannot the present low price continue indefinitely? ANSWER : The present offer at less than half-price is mad< possible only by the immediate sale of a large number in a very short time, and by a future profit at the greatly-increased price, All, therefore, who cannot afford to pay out a sum of more than double the present price must purchase now and together, leaving those who can easily make the higher payment to purchase later, when they choose, at a price which will yield a fair profit to “ The Times.” 9. QUESTION: X understand that tho price of a commodity may rise. but is not the rise of more than 100 per cent, a big jump for a price to make ? ANSWER: It is; but you must remember that the total coat of producing the thirty-five volumes was more than £317,000, and it is to recoup the publishers for this large outlay that the price is to be raised so much. It may further be remarked that the increased price, greatly as it exceeds the present price, is still only the normal price at which the thirty-five volumes would have been sold in the ordinary course of publishing and bookselling. It is more than double the present price, bjlt it is not an excessive price. 10. QUESTION; Is not the rise very sadden? Instead of increasing gradually, the price remains at half-price until a given day, and then it suddenly makes a jump to more than double. ANSWER; The change is not sudden. The public has been warned again and again that it was about to come. It was stated from the first that when the book had become widely known, owing to a large and rapid sale at a low price and upon easy terms, the popularity of the work would create a steady demand at a higher price, and that this higher price would then be restored. 11. QUESTION; Ido not intend to buy the book as a speculation, still I want to be sure that the bargain I make is a lasting one. What guarantee have I that the work will not again be sold at tho present low price, or at any rate, at less than the full price ? ANSWER : “ The Times ” gives a specific guarantee that when this offer is withdrawn, the Encyclopaedia Britannica will never again he sold in New Zealand for one penny leas than the full price (£57 to £lOl, according to the style of binding), which is more than double the present price. As “The Times” has sole and entire control of the work this guarantee is except for any second-hand volumes not under its control. “The Times” further guarantees that the present edition will remain the latest that no changes, no emendations, no new edition, no new volumes,will he published in the British Empire before 1910 at the very earliest. 12. QUESTION : lam a farmer, a man of business, an engineer—will this library be of use to me practically in my profession as well as generally ? ANSWER: It certainly will. 'Whatever your work may be, the recently completed Encyclopaedia Britannica will prove of the greatest practical use, and “The Times” will upon request send copies of letters from a farmer, a business man, and so on, in which each judges the work from his particular point of view, and finds it of the utmost practical use. 13 QUESTION: Does the work contain a good article on Poultry Fanning, on Accountancy, on Accumulators—on whatever the subject may be which most interests me ? ANSWER: The recently completed Encyclopaedia contains full articles on every subject by the first authorities. Any particular article you can look up for yourself at any one of the newspaper offices mentioned above. If you do, do not fail also to inspect the Index, in some ways perhaps the most extraordinary and most useful of all the thirty-five volumes. If you have not yet written for the sample book and foi details of tlie offer, put it ofp not a single day more. You will certainly be better off if you thus apply for full information, for you will be sure of being in &ue to have tho "work for less than half the future price, if you wish for it. Meanwhile it ouly one halfpenny to inquire, and it commits you to nothing. You have nothing to gain by delay, and you have everything to lose—how much, you can hardly realise until you have seen the sample hook. Address: “P.O. Box 285, Wellington,” and post in an open envelope for To ran Manages, “The Times” (London), N.Z. Office: Wellington, P.O. Box 285 Please send me gratis and post free, the 220-page illustrated book describing the recently completed Encyclopcsdia Britannica and full particulars of the offer, shortly to be closed, at less than half-price and upon the instalment system. Signed (Please write clearly) Address. S 19 Rank or Occupation..,..