Page 9 Advertisements Column 2

Evening Post, Volume CXL, Issue 60, 8 September 1945, Page 9

"Most people can smoke (in moderation) without its affecting their health," says the writer of a popular medical handbook (supposed to be a doctor). Pity he didn't tell us something more about smoking. If he had saidsome people can smoke immoderately without its affecting their health, while others can't indulge even moderately without its proving mjurious, he'd have been nearer the mark. For tobacco differs :,so enormously in quality. Brands there are that no one who values health can smoke freely and get away with, because_ these brands are poisonous with nicotine; and brands there are so pure that they may be smoked every day and all day long and no harm done. These latter are the famous toasted tobaccos, now so popular, and owe their virtual harmlesness to toasting (the manufacturers' own special process). Here are the only genuine "toasted varieties: Cut Plug No. 10 (Bullshead), Navy Cut No. 3 (Bulldog), Riverhead Gold and Desert Gold, also tailor-mades. All toasted, and no sore throat, no cough! They challenge comparison with the worlds best!— Advt.