THE WAR LOAN

Evening Post, Volume CXXXV, Issue 136, 10 June 1943, Page 4

THE WAR LOAN

THREEFOLD VALUE

MINISTER'S APPEAL

"In contributing generously to the war loan we serve a double —a treble purpose," said the Minister of Supply and Munitions (Mr. Sullivan) in a talk last night on the Third Liberty Loan. "We provide the money that procures food, clothing and fighting equipment, and munitions for the gallant soldiers who are defending our allied cause, our country, and our freedom with their lives. We are, by local production, saving shipping space —a vital thing in the world today—and we are closing up the dangerous u> flationary gap on flic home front through which we could be destroyed as effectively as, by enemy bombs. "Also," continued the Minister, "every sacrifice we can possibly make to facilitate the . dispatch of munitions and equipment and foodstuffs'from the Dominion to the fighting men eases the burden of the other Allied Nations in keeping the fighting forces fully supplied. Never was this more important than at this moment when a vital phase of the titanic struggle lies just ahead. REVERSE LEASE-LEND. "As in previous years of the war we will be supplying this year to our Armed Services a huge amount of stores and equipment and munitions, all of which are produced in factories which if not so engaged would be producing goods for civilian use. Furthermore, this year we will be supplying huge quantities of foodstuffs under reverse lend-lease; totalling in value an estimated figure of £9,000,000. Allowing for increased production, the cold facts are, nevertheless, that there will be millions of pounds' worth of food under this heading diverted to war purposes. In addition, our ship-*build-ing programme provides for the construction of a number of vessels this year at a cost of about £2,000,000 for the South Pacific and South-west Pacific areas. ESSENTIAL PURCHASES ONLY. "And so I could go oni But I have said enough to make it clear that this big programme we have in hand of furnishing supplies from our factories and our farms and our ■ shipyards to the Armed Forces involves first of all a huge expenditure in money and secondly a substantial diminution in goods available for civilian consumption. Herein lies the challenge for each one of us to reduce our consumption of goods to necessary essentials only and divert our purchasing power to the war loan, thereby reducing the pressure on the demand for our available production and supplies. • "By subscribing to the loan we are making a temporary sacrifice, but when victory is won there will be ample opportunities for us to regain and develop anew that high standard of living which has been a feature of life in this Dominion." Mr. Sullivan added that he would like manufacturers throughout the Dominion to make special efforts to bring the importance of the. loan to all their employees. He also appealed to every factory worker to discuss with his employer-or with the management ways and means of encouraging contributions to the loan so that all might help to the greatest possible extent.