APPLES BY THE CASE
"Price Reduction," referring to sales of apples towards the end of February, says that auctioneers apparently had no option but to demand the full maximum price fixed by the Internal Marketing Division, notwithstanding that the apples mostly on the market were Gravensteins, which are a fairly soft variety. At this period of the season it has been usual to procure first-class dessert apples somewhere in the region of 6s per case. "In a few months, if the Department carries out its usual policy, it will be embarking upon a colossal advertising campaign involving the expenditure of some hundreds of pounds. Would it not be more logical to reduce the price to the public now instead of storing up large quantities and holding off till a glut sets in. For many years I have concurred with the Department's slogan. 'Buy Apples by the Case,' but to have to pay such an abnormal price for the more soft varieties is prohibitive."
•'Disgruntled" refers to the difficulties encountered by passengers who arrived in Wellington at midnight on a recent Sunday by a railcar which had broken down on the journey. With no trams running and a shortage of taxis, the correspondent suggests that the Railway Department should arrange transport to get passengers to their homes.
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/EP19430312.2.55
Bibliographic details
Evening Post, Volume CXXXV, Issue 60, 12 March 1943, Page 4
Word Count
216APPLES BY THE CASE Evening Post, Volume CXXXV, Issue 60, 12 March 1943, Page 4
Using This Item
Stuff Ltd is the copyright owner for the Evening Post. You can reproduce in-copyright material from this newspaper for non-commercial use under a Creative Commons BY-NC-SA 3.0 New Zealand licence. This newspaper is not available for commercial use without the consent of Stuff Ltd. For advice on reproduction of out-of-copyright material from this newspaper, please refer to the Copyright guide.
Log in