"BUY BRITISH!"

Evening Post, Volume CXXXI, Issue 101, 1 May 1941, Page 13

"BUY BRITISH!"

AMERICAN SENTIMENT

"Buy something British!" This line, from an advertisement appearing in a recent issue of the "Los Angeles Times," speaks eloquently of the sentiment of the people of the United States of America. "The Britain of air-raid sirens, firefighters, and bomb shelters is familiar to us all," the advertisement reads. "Let us now look at another Britain. Britain at work! Calmly, industrially, constructively at work on the land making those things for which British skill and precision have long been famous. Va i:antly, persistently at work on the sea as Britain delivers the goods. Let us look at another aspect: last year Britain spent 991,544,000 dollars in the United States (40 per cent, of her aircraft purchases being made right in Southern California). But the United States bought only 153,690,000 dollars worth of British goods. Many British ships travel over here empty, returning full. That, means fewer dollars* available to spend in America. That is what this 'buy British' drive seeks to remedy. Every dollar you spend will go right back into American enterprises. . "Yet, to you who thrill to the' resolute British spirit, this cannot be reduced to a mere business proposition, however valid. It becomes your personal opportunity to reinforce Britain's life-line. Buy something British!"