ANTIDOTE TO WAR

Evening Post, Volume CXXX, Issue 30, 3 August 1940, Page 17

ANTIDOTE TO WAR

COLOUR COUNCIL COLOURS

New season's colours are to be bright as an antidote to war boredom, with a "red sail in the sunset" shade as first favourite. Gloomy shades from black to mauve have lost the top places; they will be low down on the list this season.

The new shades were launched by the British Colour Council. In addition to the shade known officially as a Breton red, women will wear: Greys, very important in the spring scheme; pastel tones, including a delicate green, maize, and blue; yellow, a lemonishgreen shade; browns, making a comeback this, spring—usually autumn shades.

The. only colours with a war-time influeiice are actually a year old, but remain fashionable. They are Royal Air-Force blue and Legion d'Honneur red.

No new . shades have war names. The war atmosphere is being avoided as_ much as possible in fashion, an official of the council stated.

~ War conditions have not prevented tße council; giving its lead on colours to dyiers and textile manufacturers all over-ihe! world. It works, eight months ahead. . Recently it sent out the first of the colour ranges for next autumn to-its members in the fashion trades.

The vcotuicil, flew a colour range to Australia. American manufacturers are looking to London for guidance, on col-'^ur-tfeshionsf^A. 4P§£J£?^ rSIW >ed ■^Epuf^::ir^tf^^:^eht!?-^4eaa!ing '■'leather:' manufacturers' iri x the' tmited "States. ; :- ■[■- •'•■■'■*■ '■ ■. ';