Page 14 Advertisements Column 2

Evening Post, Volume CXXIX, Issue 147, 22 June 1940, Page 14

Radio* 1920 1926 1928 1930 1931 1931 1932 1936 1937 First First YA Station Electric Superhetero* Automatic Calibrated Short Magic Push Radio opened in Mains dyne ■- Volume Broadcast Wave ' Eye Button Broadcasting New Zealand Receivers Receiver* , Control "Tuning™ Receiver! { Tuning ' Tuning , CALIBRATED (fylffnW* lyfV SHORTWAVE TUNING COLUMBUS S-E-P-AR-A-T-E-S Ac Shortwave Stations IT MAKES SHORTWAVE TUNING AS SIMPLE, SWIFT p .^^■■H AND EFFICIENT AS TUNING A LOCAL BROADCAST ' !^^HB Despite the gradual improvements and refinements In Shortwave Radio Reception ... tuning has remained , «' |f|«Gj^^fl^^^H| a laborious, unsatisfactory business, requiring endless patience to make the microscopic adjustments ~ f ]Z i^^^^^^^Hsi ' necessary to locate a particular station. Never could one say with certainty that the correct station had :i [ wJ^^^^^HhHH been found until its call sign was heard. ' '• I 4jlH^h9P^!w^9 i Today that is completely changed by Columbus Calibrated Shortwave tuning. Here you have the four ' \ M& ""^jj^^Hl ''■ l ■ shortwave bands each S-T-R-E-T-C-H-E-D the full width of the dial. Stations, instead of being clustered • in a | inch space, are separated by inches. They come in—reach crystal clarity—move out slowly and evenly : ,^fl|^Jfl^^^^H as the pointer moves. Here is a practical example: Moscow is on the air at 7.30 a.m. on 12,000 Kilocycles. " JJilMmJiliillilllilM ~ You turn the indicator to 25 metre band, where 12,000 Kilocycles appear, and then just move the 1 believe that this is the greatest practical advancement pointer to 12,000 Kilocycles, turn on the volume and there is Moscow! It is just as simple as tuning into jn Radio that has been made since the introduction of 570 Kilocycles when you want 2YA Wellington. No searching, no waiting, no uncertainty. This is the shortwave. It solves the difficulty of tuning over-split-second shortwave tuning in reality. ~ seas stations with certainty, swiftness and accuracy. .._..... . • ( feel the greatest satisfaction in the fact that our Because it looks and is so amazingly simple, many people may ask why Calibrated shortwave tuning has not Company, which is an entirely New Zealand concern, been perfected before. The facts are that the technical difficulties were too great. Calibrated tuning $||oU fc fo^ been the first to perfect what will be was thought possible only in a luxury set costing perhaps £100. But not in a competitively priced instantly recognised as a major step forward in the domestic set. After months of experiment and patient testing, Columbus Radio can now announce it, not progress of Radio. r as a mere possibility, but as an accomplished fact. *, y . ■ The New 7 Valve All World "■ Shortwave stations have just as much room O Magic eye tuning extended to shortwavt Ji- on the dial scale as stations on the broadcast €jP bands instead of for ust only on broadcast Kg ©"the" dial™ " d' reCt' y fr°m **" '***' 4 r«" P.' MSUre to use" We invite YOU tO #1 A degree of sensitivity and steadiness of direct m Incorporation of the heavy duty 10 Inch 1 J*_ shortwave reception, which up to the present O COLUMBUS speaker. Full toned, balanced •—pQ-. ftLM IDDATCn CUrtDT\A/AVF TUNING was. thought possible only on broadcast band. reproduction at any volume selected. before choosing any Radio D a C* £&. Also available Jn Console €abi nets and KrJCG JSz^AMVft Radio Gramophone! combinations. It is our honest conviction that after you have once experienced ■ ■ ■ QV WJW this simplicity of Columbus Calibrated shortwave tuning you * i will not be satisfied with any other set. We will be glad to CACIECr AC CACV TCDMC Fill I FCT VAI lIP demonstrate this new Columbus to you either in our showrooms EASIEST Of" EAST I tK!U. TULLCdI TMLUC thVsVhZtoN^oT' Y°ur enquiry ' °f c°urse> implies not GIVEN ON YOUR PRESENT SET IF TRADED IN RADIO CENTRE, 265 Lamblon Quay RADIO CENTRE, 89 Cuba Street RADIO CENTRE, 82 Courtenay Place Tel. 45-265 Tel. 61-775 TelL s*-*45 Creswell, A. 8., Hobart St., Miramar; Day, J. W., Dundas St., Seatoun; Guthrie, C. R. & Co., 53 Coutts Jt, Kilbimie; Richards, J., l^»ord St, Newtown; Seymour, 0. A. f 37 Cleveland St., Brooklyn; Radio Centre, Queen St., Masterton—Tel. 1941; Radio Centre, 50 Broadway, P.N.—Tel. 7665; Radio Centre, Victoria Aye., Wanganui—Tel. 4726. BULLS O. Tong FEILDING ...... W. Carthew & Son LOWER HUTT, A'Court & Turner Ld. PAHIATUA W. A. Carthew DANNEVIRKE a P. Wright GREYTOWN M. J. Carter PETONE Reg. Wilkinson SHANNON.. V. J. Sunpto* EKETAHUNA W. Hornblow * ■ «- » T n wrtnnvtt i v v m . FEATHERSTON .... W. E. Jeffries LEVIN E. B. Henderson MARTON K. N. Glasgow WOODVILLE K. M«y EVERY GOLUMBUS RADIO CARRIES AN UNCONDITIONAL GUARANTEE EFFECTIVE THROUGHOUT NEW ZEALAND