COUNTRY WOMEN

Evening Post, Volume CXXVIII, Issue 11, 13 July 1939, Page 25

COUNTRY WOMEN

CONFERENCE OPENED

PIONEER SPIRIT PRAISED

The Masonic Hall was packed to the doors yesterday afternoon for the official opening of the fourteenth annual conference of the Women's Division of the Farmers' Union. Guests of honour were Mesdames. P. Fraser, T. C. A. Hislop, and Miss A. Kane, Dominion president of the Women's Institutes. Shoulder sprays were presented to them, and also to Mrs. J. C. Wickham, the Women's Division Dominion president, and Mrs. A. B. Smith, secretary. Mrs. Fraser used a light touch in her remarks, and delegates thoroughly en-, joyed her humorous references, particularly when she . spoke of. advertising meant to impress women. "They are the buyers, and so the important people,'" said Mrs. Fraser, who then quoted an American advertisement, ''Decorate your nails. Your husband's stenographer puts -adorable shades on her finger- nails. Try :• it yourself. Maybe he will stay at home if you make the home as bright as his office!" "Millions are spent on the cult of beauty, and it is all done by advertising," said Mrs. Fraser. "I was told of a woman who had her face 'lifted,' but when she saw the bill, it fell again." v PIONEERING.. "Times are difficult today in a different way to the old pioneering days," she continued. "The problem today is to take, advantage of the great advance ■in science, so that no one would be injured and the sum total would be to the advantage of everyone." Mrs. Fraser .paid a great tribute to. the pio- | neering spirit of New Zealand women, which she' said would help New Zealand to overcome its difficulties, and she referred to the great social work maintained by the division. • At the Pan-Pacific Conference., held in Wellington, the division's contribution would-be particularly valuable. ' The Mayoress of Wellington, Mrs. T* C. A. Hislop, welcomed the dele- < gates to the city, also Miss A. Kane, | Dominion president of the Women's Institutes. Miss Kane spoke of the co-ordinating committee set up by the two organisations, and its good work in connection with adult education in the country and the country women's section at the Centennial Exhibition. Messrs. Waite, M.L.C., H. E. Blyde. and W. A. Sheat represented the Farmers' Union at the function, and briefly addressed the gathering.