PRIZE-WINNING GUESTS
Seven Swedes and Danes recently arrived in France—guests of the country by virtue of having won prizes in a most original form of propaganda contest. In the 1 cinemas of seven countries of Europe, , England, Belgium, Denmark^ Holland, Norway, Sweden, and Switzerland, a tourist film depicting well-known scenes in ; Paris, Touraine, Savoy, the Riviera, and the Basque coast, was shown. The audiences were asked to name the scenes they had recognised, and. also to answer the question, "How many tourists from your country visited France in 1937?" Winners were offered the trip' to France, by air.'^a. week in Paris, and a week in the provinces, railways, steamship, and air lines, hotelkeepers and municipal bodies co-operating with the tourist centre in providing food, befis, and transport for the fortunate winners. Certainly an unusual form of publicity, and one which must have seemed to those who benefited by it little short of a fairy tale.
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https://paperspast.natlib.govt.nz/newspapers/EP19381201.2.172
Bibliographic details
Evening Post, Volume CXXVI, Issue 132, 1 December 1938, Page 20
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155PRIZE-WINNING GUESTS Evening Post, Volume CXXVI, Issue 132, 1 December 1938, Page 20
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