NEW ZEALAND-MADE

Evening Post, Volume CXXVI, Issue 89, 12 October 1938, Page 14

NEW ZEALAND-MADE

CAMPAIGN FOR SUPPORT

LOCAL INDUSTRIES

(By rp|f><rraph-Press Association i CHRISTCHURCH, October 11. "It has been decided to launch a campaign to stimulate the promotion of sales in the Dominion of New Zea-land-made products, utilising those Government services which lend themselves to propaganda and with'the cooperation of industrial interests to make the appeal as widespread as possible, thereby increasing the prosperity of workers engaged in our manufacturing and primary industries," said tha Minister of Industries and Commerce (the Hon. D. G. Sullivan) in an interview tonight.

"Details of the campaign are not yet complete and conferences are being held with the New Zealand Manufacturers' Federation and Labour federations with the object of achieving a comprehensive and co-operative effort, and the progress made suggests that the campaign will produce satisfactory results.

"The importance of instilling the principle, of supporting local products in the young is tully realised and the organisation offered by the Education Department "will be made use of to this end. Broadcasting services will be utilised and will form a feature in the scheme, while, among others, the Post and Telegraph, Railway, Government Printing and Publicity Departments all have a share in the proposals, and I am assured of the hearty co-operation of all concerned. Details of the campaign will shortly be finalised and the degree cf enthusiasm shown by all is most encouraging.

"I am confident," concluded the Minister, "that the public will respond .o the call to give increased support to our industries by exercising a voluntary preference for locally-made goods."