VALUE OF NEWSPAPERS

Evening Post, Volume CXXI, Issue 140, 15 June 1936, Page 12

VALUE OF NEWSPAPERS

"Government Departments wouid be;ome more, human if they advertised," :aid Mr. R. J. Sykes, president of the institute of Incorporated Practitioners 3f Advertising, recently. He was speaking at the annual dinner of its : ellows and associates at the Conlaught Rooms. "The work of the Inand Revenue Commissioners could be nuch assisted if advertising told us vhat'our money was applied to in the vay of social services which we all enoy." The past year, he said, had been rgood one for advertising, which was iow establishing itself more firmly an»ual!y as one of the greatest of pritiary public services. "The newspaper ind periodical Press ministers to the omfort, convenience, health, and happiness of the whole population. By ontinuous display it presents a uniersal catalogue of the names and [ualities of the best things produced iy Nature and by modern organised ndustry." Mr. Sykes said that while ormerly it was occasionally possible or manufacturers to snatch a profit by false description of their goods, toay the public bought advertised goods ,'ith increasing confidence, and every dvertiser must feel a greater sense f responsibility. Newspapers themslves scrutinised advertisers' claims, nd readers relied on them to protect ieir interests.