MILLIONS IN TRADE

Evening Post, Volume CXXI, Issue 129, 2 June 1936, Page 11

MILLIONS IN TRADE

CORONATION'S MEANING

Millions of pounds of extra business, spread over a variety of trades, will be a direct result of the Coronation celebrations next year, says the "Daily, Telegraph." . ' The Potteries, the Birmingham metal trade, and the makers of flags, bunting, and streamers in Lancashire ana Yorkshire are already busy with preparations. They have the lesson ot the Jubilee celebrations fresh in their minds, and anticipate a record demand for decorating materials and souvenirs. It is estimated that at least 7.000,000 Coronation mugs and beakers will be supplied by the Potteries for distribution to school children. A .director of the Royal Doulton Works at Hanley, Staffordshire, stated recently that the value of the Coronation uottery alone would exceed £500,000. The Pottery Federation has offered two prizes of £25 each for the best design and the best shape for a standard Coronation mug suitable for schools. The mugs will probably sell for about 6d each. . Famous makers of high-class pottery; are preparing designs for limited editions of special collectors' pieces to be sold at prices between 10s fld and! three or four guineas. Moulds from i which these pieces are made will be : destroyed after a fixed number e* : copies have been taken. START IN AUTUMN.

Much preparatory work, not only in the selection of designs, but also in the testing of colours, has yet to b« done before the first Coronation pottery is produced. Production, however, will begin in real earnest In the autumn. ' ■■ Makers of flags, streamers, and burning are receiving hundreds of taquiriea from this country and the Empire. Orders for cloth have already■ .been placed on the Manchester Royal Exchange. ... j.„ *^.„ Some of the larger Manchester textile houses are preparing design* lor souvenir printed handkerchiefs. Some anxiety is felt in the decorative materials trade lest goods should be imported from abroad. Union Jack* made in Germany, medals made . in Czechoslovakia, and flags and streamers from Japan were dumpecVin this country for the Jubilee. A Manchester maker of flags said that Germany had begun to make Union Jacks, andit large colonial order had already been placed there.