THE LISTENER'S REACTION
How to test the listener's reaction to radio is a problem still much to the forefront at Broadcasting House, says the London "Daily Telegraph." ' The idea of a questionnaire has fallen into disfavour with Sir Stephen Tallents, the Controller of Public Relations, because the instrument is too cumbersome and slow working. He seeks machinery which will run smoothly and speedily.
In America they, use the telephone. On Sundays, after the "Amateur Hours," in which amateur talent has its opportunity at the microphone, thousands of telephone votes are recorded.
A hundred telephone operators do nothing but receive calls and 60 other persons tabulate the votes. Particular towns are designated week by week as those in which votes may be cast. Chicago one Sunday, New Yorft the next, and so on.
In the advertisement featuring Philips Radioplayers Model 636P and Model 638 A and appearing in yesterday's "Evening Post," the prices quoted were inadvertently transposed. These should have read £26 15s and £16 10s respectively, as shown in the further advertisement appearing in this issue. —P.B.A.
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Bibliographic details
Evening Post, Volume CXXI, Issue 84, 8 April 1936, Page 21
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177THE LISTENER'S REACTION Evening Post, Volume CXXI, Issue 84, 8 April 1936, Page 21
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