Page 5 Advertisements Column 1

Evening Post, Volume CXXI, Issue 36, 12 February 1936, Page 5

• FIRMODA • IS FIRST FIRST IN THE DOMINION UNIQUE Collie's bring it first to Wellington and in; their biggest window in Manners Street you . i can see Firmoda. Fimioda is a special non-slip British Carpet ■ in beautiful plain colourings for individual designs—modern patterns, contrasting borders, intersecting angles and segments, monograms, trademarks —in fact, any design may be created in infinite variety by using Firmoda. .. , ■ ■• ■ . * Architects can now design the carpet best f suited to the character of the rooms they V plan; an entirely fresh, modern atmosphere can be given a room without disturbing its general effect, by individual designing of Firmoda, and the creation of these special designs is a feature which Collie's specialise in. There is no sewing with Firmoda. The designs are cut by Collie's to fit perfectly together and give the appearance of a Seam» less Woven Carpet. . | There is no possibility of the joins in a Firmoda Carpet becoming more visible with wear —the result of wear is to weld the pile together and keep it in perfect condition. Firmoda fits snugly round all projections, . i.e., pillars, architraves, unusual angles, in recesses, etc. It lies perfectly flat and within a fraction of an inch. Irregularly shaped rooms, stairways and halls are covered to the very best advantage, and the seamless appearance of Firmoda is retained even on circular or winding stairways. Fimioda offers great possibilities for individual effects and adaptation to special requirementsCollie's will make Firmoda distinctively yours, if they arc privilaged to design for you. In rich plain colourings in sixteen shades, also in Black. Now in Wellington—and only at Collie's. Firmoda will be specially demonstrated in Collie's biggest Manners Street window from 3 p.m., Friday. Collie's are also displaying the latest designs in beautiful Axminster Body Carpets. May we quote for your new Carpet? Consult Collies concerning your Carpet Problems COLLIES MANNERS STREET RIDDIFORD STREET WELLINGTON NEWTOWN