WOOL PUBLICITY

Evening Post, Volume CXX, Issue 126, 23 November 1935, Page 16

WOOL PUBLICITY

HOW TO INCREASE SALES

Lord Barnby, of Francis Willey and Co., speaking in Christchurch, pointed to the .tremendous decrease of the amounts received by New Zealand and Australia for wool output, saying that in any other business the natural decision would be to advertise so as to increase sales. Why should not wool be advertised? The only thing for New Zealand and Australia to do was1 to follow the example of South- Africa in passing legislation to create a fund from which money could be taken for a publicity campaign.

"Wool prices are obviously such an important factor in the economic position," he said. "It is interesting to reflect that, on Government figures published for the 1934-35 clip, Australia received some £17,000,000, normal value, less than the previous year. In the case of New Zealand it was upwards of £4,000,000 less in value. Surely it. would seem a good proposition to spend some money on promoting the use. of wool, and so increase the competition and save some of this fall. Obviously this also would have reactions throughout the Dominion because of increased money circulation.

"The requirements of such a Bill would appear simple—first to give power to impose a levy up to an aggregate amount a bale, and second to provide for a committee endowed with statutory powers-, to determine what levy within that\maximum should from time to time be imposed, and how such money should be applied in furtherance of the interests of the sheep-owning industries. By that is meant in what manner and what proportions."