PROCERA BREAD SHARES

Evening Post, Volume CXIX, Issue 148, 25 June 1935, Page 12

PROCERA BREAD SHARES

SENSATIONAL ADVANCES

Rapid appreciation in the prices paid for shares in the Procera Bread Process Company is the principal topic of the Wellington Stock Exchange today. The company holds certain patent rights which it has protected in almost every bread-using country in the world and the rights to manufacture already disposed in some of them. The rights are for distributing areas, and Wellington, Christchurch, and Dunedin are now working under them. In Australia 52 districts have secured licences to use the patent, and 12 licences are operating in New Zealand. Royalties are paid by licensees on loaves of bread distributed. The feature of the patent is the great reduction of the starch content of the loaf manufactured Iby the process. The London rights have been purchased by Nevill's Bread Company, a very old established London bread manufacturing organisation which supplies 8000 shops in the metropolitan area. The balance-sheet of the New Zealand company showed sales of patents and royalties, £7006; expenditure, £4567; profit, £2466. The snares were sold in November last at 14s to 14s 3d, but they subsequently dropped to 9s. The recovery began at the end of May, when sales were made at round about 12s. Since then the advance has been extraordinarily rapid, as the record of sales during the past few days will show:—May 31, sales 12s; June 12, 16s 6d; June 13,17s 6d, 18s 3d, 19s 9d; June 14, 20s, 20s 6d; June 18, 245; June 19 26s 9d; June 20, 295; June 21, 335, 37s 9d; June 22, 45s 3d; June 245, 50s, 565, 60s; June 25 (today), 67s 6d at this morning's call.