TOURIST TRAFFIC

Evening Post, Volume CXVIII, Issue 128, 27 November 1934, Page 10

TOURIST TRAFFIC

AMERICAN VISITORS

BIG INCREASE EXPECTED

The tourist attractions of New Zealand are receiving considerable attention by,-rcputablc offices in Canada and the United States, and Mr. J. W. Collins, New Zealand Trade Commissioner in Canada, who . returned by the Aorangi to Auckland on Sunday night, is confident that there will bo a considerable increase in the number of jvisitors coming to the Dominion, states Itho "New- Zealand Herald."

1 Mr. Collins said he had given much la ttentiou to fostering tho : tourist piade. There had been considerable recessions in the traffic from the North SAmerican continent during tho last |four years, but it was now, beyond

jqq'estion that the coming season in New Ke aland would show a largo gain. Tho rlf-Ompctition in the United States from 'D^her tourist countries was very intensive, and the fares, covering all in(ilii<iive costs over definite periods, had bee^ 1 so low that heavy losses had boon sir*S/ained by tho transport companies cc tou'erned. Attraetivo tours by luxury lit loirs were, quoted at low rates, ranging 3"rom seven to ten dollars a day, and e-itenTat these quotations payable bookinfc** had been hard to obtain. Duririj fjthc last. 15 months, however, there h.v ik been a decided change for the bet ttc r, railway and steamer travel having j g rositly improved. t/Icj ico, Hawaii, and Bermuda hnd srdfr.ij-'rtid seasons during 1934', said Mr. Coll ilia1), and the travel across the Atlant fc,j particularly to the United Kingdom, s bowed a marked increase. Tho NcwlZt 'aland office at Toronto had contractjWt during the last four years with the 1 ea ding travel agencies in all the ]:ugci}*»cities of tho United States and Cannija, and placed the supply of publicit f' n liiterial on a better and morj rog'ilnrv basis, had trained officers as to.'lflwrtjilanning of itineraries, and given details ? «s to time and cost involved. Orgr. liifsed and persistent efforts were being jjirulc by reputable officers througl foi it America find Canada to divert intitention to the attractions of New Z »n]j ,nd. Large appropriations for ndver.tiM'rtg had been allocated by the shippin; ; -i ompanies concerned, and as a result 0 fj'this Mr. Collins was confident that, co »q larcd with last year's figures, the trni fie to the Dominion would be moro thuni doubled this season. Thore.i w. as reason to be most optimistic £assl to the future outlook, Mr. Collins Vsfei i. Ho expressed the view thiit, aftti, the last few years of depression »zi\ 'I uncertainty, the time had now arrivw \ to give greater publicity to New IjT'-riUnnd in Nortli America and lo expaiii VI ' representation by opening an office pii the Pacific Coast for the fostering \a°. commerce and tourist traffic. '"I