his Woman "dv siness •■ . . * i||ii! Lambkins in a meadow ... daffodils selling ®^ on the curb ... and once again D.1.C., the ever-willing servant to the caprices of fashionable femininity, prepares to answer the eternal question- : "What's' new for Spring?" We've made a superhuman effort this year ... .-.■"* whirled dazedly through Half Price Day and Stockf o a ! taking ... emerged from mountains of tissue paper I jfe§2 ! with arms full of lovely fashions ... done a lot of ] llTTjl ! unnecessary, but understandable admiring, and now I nLJ|3I I we're ready to guide Milady down the. intricate, ! XJiAyjy ; wind-swept paths of Spring Fashion, 1934. ' You'll know We"ll besiege her with gorgeous flowered Silks. it's Spring . tempt her with sprightly Cottons, crown her with when you seductive Hats. We'll show her Frocks, youthfully see th« flattering or wilefully womanly, Shoes to uplift l jjlq heart and sole, Scarves'gay as yachting pennants. Window* ; Well besiege her with gorgeous flowered Silks. Egg Blue. We'll pander to her weakness "for Plaids, satisfy . her; craving for Taffeta, starched Chiffon, dull Stockings. In a word, we'll dress her from pretty feet to well-coiffed little head in clothes that will be the^ delight of her mirror, the envy of. her. friends; and the consolation of her .husband's' pocket-book. a ■ ' - v For D.I.C. understands this woman business when it comes to clothes. For a full half century it's been, the be-all and end-all of our existence to • maintain D.I.C. Fashion leadership. And you may expect just that this Spring. Won't you come down and see for yourself Monday? ON THE QUAY \ f~\^ v-^*W WELLINGTON r\ / |ffiw»^H«^^Pf>> I I I is by far the finest drink for iMmmS^Smß^^Ewid Ms, \ % brain -workers. It is especially bene- -^ 1 % ficial at bed-time, for it soothes the lliiii^^B^BHP® "*H^ / lLs»< 1 % ' nerves» quietens'mental activity and \1- encourages sound, refreshing sleep. 1 1 1 S vn **lue soothing power of \ * B°urn-y *ta'' is due 'to a scientific f; -^A concentration of a natural digestive. ° y Its greater digestibility also enables <> .^ y°ur system rapidly to absorb every B^^^Sj^W % atom of the vitalising, natural : ' nourishment that 'Bourn-vita* so Jl|Sli|l|Hfe\ :*^|. abundantly provides. It is the \\ , one food-drink that builds new '^^^^^^^awi»^^ -2 1 strength, new energy in a few hours. FROM ALL CHEMISTS AND STORES: I lb. TIN 1/2, \ lb. TIN 2/2 > FOR SLEEP AND ENERGY
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/EP19340728.2.38.3
Bibliographic details
Evening Post, Volume CXVIII, Issue 24, 28 July 1934, Page 7
Word Count
383Page 7 Advertisements Column 3 Evening Post, Volume CXVIII, Issue 24, 28 July 1934, Page 7
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