NEED FOR IMPROVEMENT

Evening Post, Volume CXVI, Issue 60, 12 March 1934, Page 9

NEED FOR IMPROVEMENT

A CANDID ENGLISHMAN

(By Telegraph—Press Association.) j CHRISTCHURCH, This Day. ! A candid statement stressing the need for improvement of the Dominion's dairy produce if the Home market is to be captured was made in an interview by Mr. T. H. Reading, of Watford, England, a former director of the Maypole Dairy Company, controlling a thousand shops. Mr. Reading, who was a passenger by the Mataroa, said that at present m England there was a decided preference for Danish dairy produce. He could not state definitely what was" wrong with 'our butter, except that Danißh seemed fresher, ___ the people liked it. In some parts people would not touch New Zealand butter Regarding New Zealand cheese, Mr. Reading said that there was something very definitely wrong. It was often of a soapy nature and had little attraction to the British buyer as comparod with Cheddar and other English cheeses. He thought that considerable improvement could be made in New Zealand if manufacture were more scientifically considered. Some years ago Danish cheese had been in a similar position, and had found no sale whatever. Realising the need for improvement, the Danish manufacturers established large technical departments, and as a Uesult Danish cheese had been greatly improved, and was now meeting with a good export market. Another important factor having an effect on the preference for Danish buttel-, he said, was that Ehglish importers could make annual contracts with Danish factories for fresh butter, while only partial contracts could be made with New Zealand, for during a large part of the year New Zealand Gutter had to cotoe from refrigeratorsl