A CITY OF STEEL

Evening Post, Issue 56, 7 March 1934, Page 13

A CITY OF STEEL

MOONBEAM BEAUTY FINE SETTING FOR OLYMPIA (From "The Post's" Representative.) LONDON, February 2. "Staybrite City," the chief feature of the "Daily Mail" "Ideal Home Exhibition," which will bo open at Olympia, London, from April 3 to 28, is providing a corps of designers and | technicians with, a joyous adventure in decoration. ( They have been set the problem of coaxing a new and fantastic loveliness from tho best material of metals, of giving an effect of fairylike fragility to hundreds of tons of unyielding steel. Already it is evident from' the designs that they; have prepared for the Grand Hall of the building that they are creating for visitors to the "Ideal Home Exhibition" one of the most beautiful spectacles ever seen in this country. One feature of' ' Staybrite City " will be a tower of steel rising 75 feet from the floor of Olympia. It will be solid steel from base to crown yet so ingeniously illuminated as to give the impression of a great column ■of spun glass. Tho impressive beauty of the whole will be achieved as the result of ingenious design and illumination in tho utilisation of the wonderful new staybrite'steer invented by Dr. W. H. Hatfield, technical director of Thomas Firth and John Brown, Ltd. ' ' Non-corrosive steel is rapidly making its way into the home for purposes of both utility and decoration, and it is fitting that the spectacular setting for some of the chief displays of the exhibition should be. created from a material which is emancipating homelovers from much irksome labour and bringing new attraction to decorative schemes. 'Staybrite City" will demonstrate most vividly the possibilities of steel in the home and will thrill the hundreds of thousands of home-lovers who yearly look forward to a. spectacle of outstanding artistry at the "Ideal Home Exhibition. A'