RIDDING ROADS OF HOARDINGS

Evening Post, Volume CXVI, Issue 111, 7 November 1933, Page 9

RIDDING ROADS OF HOARDINGS

Z ■ "Members willview with some satisfaction the reduction in the number of advertising hoardings which disfigure our.,'City_ buildings and some of our roosiTbeautiful country roadsides;" said Hi '.-'•S;' Blackley in his presidential address at the annual meeting of. the.New Zealand Town Planning Institute. " The timely.; suggestion, on this question made by the Governor-General has been acted upon'by'niany commercial houses, and I;am sure we all hope that these advertisers- .have not suffered any loss by their. ..thoughtful action! For my own part,..l am one of quito a large and increasing number of people who steadfastly refuse to- purchase anything advertised on hoardings. One oil com; pany which,-decided .to take.down its poster advertisements- has bonefited this year to the extent of £50 in purchases I have made, and, as I'said before, I am only one of a large number. The indiscriminate manner in which these obnoxious posters are plastered over the countryside, without thought as to the context of neighbouring advertisements shows the futility of this type of advertising." The institute- decided to keep in touch- with means to control the. development of public signs, and to enter into correspondence with the Seapa Society in England and-also with the Japanese Consul, who also is much interested in the'move to prevent the disfigurement of town and.country.

The service. for men at the ; V.M.C.A. tomorrow on the series, "The Message ofthe Prophets to the Men of Today," will be conducted by; the Rev. L. J. BoultonSmith,' who will speak on "Hababkuk— Baffled yet Believing." All men are invited, and there will be no collection.