[Published by Arrangement.]

Evening Post, Volume CXVI, Issue 106, 1 November 1933, Page 19

[Published by Arrangement.]

WILLIAM COTTON, The "Undertaker, Feilding.. . Almost every class of trade or profession is specialised in nowadays. The public rightly demand the most modernised methods in every line, and we all recognise that the style or system that suited our forefathers is hopeless today. One trade in. particular that has been completely revolutionised ,of late years is that of the undertaker. Mr. William Cotton, of Feilding, the subject of this short sketch, is one of the prosent-day tradesmen whose reputation has grown rapidly in consequence of his first-class methods in conducting funerals. It is perhaps interesting to note that prior to coming to New Zealand Mr. Cotton was associated with one of the largest undertaking firms in his home land. Here it was he so thoroughly learned his trade, and opportunity coming his way he established himself in the important centre that Feilding has becomo of late years. The conducting of funerals as we all know is in itself a sad part of a business man's life, but nevertheless all trades more or less have handicaps to contend with. There is perhaps no one better suited to, the business he has adopted than' Mr. Cotton,.his pleasing sympathetic manner, his general approach and faculty for remembering the slightest detail, together with his kind consideration for the feelings of the bereaved, and his moderation in costs make him the ideal tradesman for this class of business., Mr. Cotton keeps well abreast of the times; he is able at the shortest notice to conduct a funeral in any part of the town or district, and when it is necessary be can arrange for cremations, etc. Those unfortunate enough to require the services of . the . undertaker can always. rely on Mr. Cotton, his promises are never1 broken, and a. job .entrusted to him is always carried out faithfully and well.' His address is Beattie Street, Feilding. Telephone 523 ipght or day. Ring, write, or wire him any time, and he is at your service. .