Some "Funny" Shoppers

Evening Post, Volume CXVI, Issue 85, 7 October 1933, Page 19

Some "Funny" Shoppers

(From "The Post's". Representative-^ LONDON, September 2. According to Mr. Stuart Chiesman, who was giving an address at* the Drapers' Summer School, at Balliol College, Oxford: "Women aro funny creatures when they aro out shopping: However, when you do get a, difficult customer you will probably find her bark is worse than her bite." He believes that women'aro the most difficult of all customers, but, as he remarked: "If you caii^creato the impression jn their minds that you know your job they will probably come again." ' . ' '■ , ' The public are much more brainy today in their shopping than they used to be; and the running of a departmental store or small business is highly scientific, requiring imagination', brains, and clear vision. This makes it absolutely essential that it should have none but the best in its service, soap: points to note. Other points which. Mr. ■~ Chiesman made included the following:— Don't go "tip to a woinah' customer in a hurry.. When you see her looking vacant, that is the best time to approach her. The finest salesman is the one who leads the customer to believe that he (or she) is going to get th.c utmost service. : The best thrill of all is turning a difficult customer into a happy one. Salesmen must meet their customers in a- genial way, and study their idiosyncrasies. Never bo over-effusive- to * customer.