WORLD'S LISTENERS
INTERESTING STATISTICS
, Despite universal depression, tho world's radio audience increased by 20,000,000 during 1932, bringing it to well' over 160,000,000, according" to the International Broadcasting Union, at Geneva, which is the repository of all wave-length registrations and other data submitted by nations supporting it. The world's radio sets are estimated at 40,000,000, including Franco, .Spain, Brazil, and smaller nations, which have never attempted to determine their "radio population." Nearly half tho sets and listeuors arc- 'in- \the United States, but Denmark takes the lead over all r6th6r countries in'ithe' proportion -of receivers to the population. There are. 140 radios in Denniark per 1000 of tho people. There are 56 radios in every 100 homes. .In. the United States thoro are 13S: radios :per 1000 of population; in Britain, 117.5; Sweden comes next with ,9§.8. radios per lOOO^persons. • The number of radio sets in leading countries is::— United States 17,004,781 United Kingdom ...... 5,262,953 Bussia .2,385,000 Japan. 1,348,186 - Canada ■ G54,867 Sweden 608,624 • Holland 560,151 Denmark 497,235 Czechoslovakia 472,187 ' ' Argentina i.... 450,000 Australia ; 419,180 The Broadcasting Union finds that, ■during the past four/years, the number of radios in Europe increased by 100 per cent. Last year, the increase in tho United States was 500,000; in Japan, 317,000. ' The greatest proportionate increase was shown by Siain — 150 per cent. —mainly due to the influence of tho King of Siam, following his tour abroad. A ( direct relation between the quality of broadcasting service and the size of radio audience is noted, as well as peculiar local conditions that conduce to listening. Tor example, Iceland^ is generally overlooked in broadcasting considerations, yet it ranks eighth among the nations in the European' zone in respect to the relation of listeners to total population. This is said to be due to the long hours of unbroken darkness during the winter months.
WORLD'S LISTENERS
Evening Post, Volume CXVI, Issue 35, 10 August 1933, Page 19
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