"CONSISTENCY" SPELLS SUCCESS.
The power of newspaper advertising was extolled by. Mr. ... Stanley Leathei.y. head of Costers, Ltd., a big firm of drapers ami clothiers, with establishment!,' at Plyniouth, Exeter, and Torquay, in a business talk last month on ''Publicity", to members of Plymouth Young Men's Christian Association. "Any stieeess that has attended our efforts is the result of advertising space ive have consistently utilised for nearly a quarter of a century iv our local papers," he said. ".My qualification for speaking on the subject.'' lie remarked in introduction,, "is that I have spent a considerable .sum every year on advertising. Whether that sum wuci spent to the best advantage is open fo question, but 1 can submit that it has beeu so far satisfactory as lo justify an increased amount being devoted to it every year. ".Mv practical experience has been coni fined 'almost, if not entirely, to newspaper advertising, and I believe the Press to be the nui-l powerful publicity agency in the eoiiiitiy. 1 emphasise 'consistently' becan.-e while some believe in the 'big appeal' inserted intermittently, we have rarely, ii ever, missed a day when our name ami mciehaiulisc have not been displayed in some corner of the Press."
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https://paperspast.natlib.govt.nz/newspapers/EP19330624.2.94
Bibliographic details
Evening Post, Volume CXV, Issue 147, 24 June 1933, Page 11
Word Count
202"CONSISTENCY" SPELLS SUCCESS. Evening Post, Volume CXV, Issue 147, 24 June 1933, Page 11
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