BUSINESS'EXPENSES
DANGER OF FALSE
ECONOMY
The false economy of those British teanufacturers and business proprietors who cut out newspaper advertising as one of the first means of reducing their expenses during periods' of trade depression was strongly condemned by Mr. Selfridge_ at the second British Glass Convention at Buxton some time ago. '".-■■•■
| 'Those people do not recognise," he said,-"that advertising is a necessary element of expense in their businesses. In the difficult times through which we are. at present passing we must impress the public who are our customers that we are still in business at tho old stand and doing business in the same way. "The great public is constantly changing all over the world. Since I came to London 24 years ago half the public has changed, and in another 24 all will have changed. "I plead for publicity and the intelligent use of printer's ink. There are many kinds of publicity, but perhaps the most nsed is the newspaper."
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https://paperspast.natlib.govt.nz/newspapers/EP19320701.2.90
Bibliographic details
Evening Post, Volume CXIV, Issue 1, 1 July 1932, Page 8
Word Count
162BUSINESS'EXPENSES Evening Post, Volume CXIV, Issue 1, 1 July 1932, Page 8
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