EMPIRE BUYING

Evening Post, Issue 19, 23 January 1932, Page 14

EMPIRE BUYING

"SPREADING LIKE A WAVE"

LONDON, 25th'November.

Empire buying is spreading like a wave over Britain as airesult bt:the ''Buy; British", campaiga launched last ■week.V This is no mere vague and specious statement. The manager of one o! the biggest wholesalers in. Coyent Garden reports a defini^increase in demand for Empire fruit ;not only from London but from the provinces. • The buyer of a. big store in Xondon,; .who has always, previously, had foreign grapefruit, placed a preliminary order-for 75 cases of Empire grapefruit, and' said that- the change-over would be permanent. Empire apples are so much in- demand that'the:p,rice has gone up. This does not mean; that the consumer will have to pay mores,- it means that Empire apples, ousted the foreign from top'place'on the market. Three, firms report that they were having difficulty in disposing of their, foreign stocks, but that orders were pouring in for Empire fruit because housewives inBisted'on "having it. -vr', '. A ;Kigh-class retail grocer a-nd provision house in Kensington reports •■ selling £25,000 more Empire goods "than it .did three years [ago. • "There'has been a. definite, change in the last few weeks," it was stated by the manager. "I should-say that ten times as many customers now-'ask specifically for Empire goods as did so a few weeks ago." '.Many of the big London stores have special Empire displays in'^their provision and groceries, sections. liv fnet, all five of the .leading, •tores whij*; J, visited' had sucn displays. , Posters are kept on all the; ■ buses, trams, aiii underground J[ aln?^>. Practically every branch of the Bjg Five" banks is now displaying posters. The biggest sign in Britain, the giant "Buy British," flashes its electric message near the new site of South Africa ■PHi and ;illnmJnkting Trafalgar square A film of the Prime Minister and Mr. George Lansbury, Leader of the Opposition,; urging/people to think of the Empire in An Appeal to the Nation" is being shown in almost every cinema in Britain. , GOVERNMENT SECURITIES.