DANISH BUTTER

Evening Post, Volume CXI, Issue 39, 16 February 1931, Page 12

DANISH BUTTER

ITS HOLD ON 7 NORTHERN ENGLAND

(From "The Post's" Representative.) LONDON, Bth January. ' The ''Manchester Guardian" understands that. the Empire Marketing Board is goSng to take premises in that city to be used as the Gr.H.Q. of a butter campaign throughout Lancashire and Yorkshire. The Statement proceeds:— More butter, it seems, is being eaten than usual, although in hard times the reverse generally happens, but this tan Tto doubt be explained by the fall in prices: What worries the E.M.B. is that tlic North Country is far less partial than the Home Counties and the West to New Zealand and other Empire butter. A dairy Domesday Book, recently compiled |iy the board, showed' that the Danes jnle to-day with the butter knife about Ilic same area of England as they once B'iiled with the sword. Four times as Imany shops iii and around Manchester Vere selling Danish as against New Zea--11 and. while in London the position was riae'tly reversed, the All Blacks leading

jtfoLT to one. Habit rather ■ than price or quality is )M:c reason .why this frontier in food preference exists. The South lias got used (to one kind of butter,- and the North to JaTiotber, and there sire many other simi- , flay easos of local individuality nourishing sturdily over, for instance, cheese, bacon, and beef. So it will be interesting to JHfie iiow far regionalism stands up to this iatest- assault. The new Manchester ofjn'ce of the board willbe the centre from jn'hich 'wholesalers and retailers arc to be '(approached and persuaded that it is in {their interest and that o£ their customers to stock Empire rather than foreign gutter. This is part of the board's fixed fcoliey of always working through the (trades, representatives of which sit on its fcommittces and advise in all technical {matters.