Cotton Fabrics for Summer

Evening Post, Volume CX, Issue 130, 29 November 1930, Page 19

Cotton Fabrics for Summer

During the' recent English summer there was a determined inoyo. on the behalf of the manufacturers to. make cotton dress materials' fashionable, states an Australian writer. . The industry needed help, and co-operation was sought from the important shops, the famous dressmakers, and last but certainly not least, well-known society women. Leaders of fashion wore eotton'frocks; they wore them to; garden parties, at their at homes, to the races, and even to balls. They wore them with grace and distinction, for in the hands of their expensive and ex elusive dressmakers cotton frocks became exquisite creations. As a result of. this publicity, -hundreds,, and thousands of women demanded, cotton frocks' for summer, and the manufacturers, put to the test, introduced aii amazing variety of pattern and colour into their materials. ' '■ • ■ . In Australia- slimmer'is' just 'beginning, and bales of lovely cotton materials arc arriving there,.-for i the manufacturers arc determined to capture the hearts of the buyers. Cotton frocks have many advantages; they are inexpensive, they are cool and becoming, they can look very nice indeed, and they can be obtained in an immense range of colours and designs. They have one disadvantage. Some of the cotton materials.crease badly. The worst offenders are the organdie family, and for that reason organdie is not featured this year. There are instead the-printed piques, the daytime harmonies, the flowered . tobralcos, which though they crush do not crush badly. The fastidious 'girl or woman will press a cotton frock each time she wears it; this is really not arduous, for cotton is delightfully easy to launder.