OLYMPIA MOTOR SHOW
BRITAIN'S NEW CAMPAIGN
SHAKE OF OVEKSEAS MARKETS
British Official Wireless.
BUGBY, 15th September
Seven other nations will be in rivalry with British manufacturers when the world's biggest motor show is held at.Olympia, London, nest month.
British manufacturers are choosing tho motor show for opening an intensive campaign to capture a bigger share of overseas markets. Seventyfour car manufacturers will be exhibiting, the majority being British.
America has the next largest display, and then come France, Italy, Germany, Belgium, and Austria.
All-round price reductions for bettor cars are promised. The cheapest car to be shown will be a British baby, costing £125, and the most expensive is a German model of £3000.
Several British manufacturers will market six-cylinder models at the same price as or cheaper than American vehicles of the same type.
For the first time motor-boats arc to be included in the exhibition.
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Bibliographic details
Evening Post, Volume CX, Issue 68, 17 September 1930, Page 11
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147OLYMPIA MOTOR SHOW Evening Post, Volume CX, Issue 68, 17 September 1930, Page 11
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