RETAIL DRAPERY
CASE FOR RATIONALISATION
Is there any reason why rationalisation should not be introduced into the retail drapery, clothing, and footwear trades? asks the "New Zealand Draper." The trade journal holds that there is a. wide field for experiment. "Take the matter of sales. .-ttempts have been made again and again to have sales and the subsequent displays of new season's goods delayed for a month or so, but all to no avail. The1 position in Auckland, for instance, is absurd. In the middle of winter, when the weather is at its coldest, leading shops are finishing their sales and beginning to show goods designed for the warm days of spring and summer. Very nice for • customers, who can buy winter clothing at bargain prices just when they need it jriost, but not so nice for the firms who are forced by circumstances to sacrifice a large proportion of their profits. Similarly, in the hottest month, summer stocks are sacrificed and autumn . goods put on sale.
"Then there are the questions* of discounts and staff insurance, both of which might be settled to everyone's advantage if the trade were 'rationalised.' Some day, perhaps, this ideal will be attained. Or will 'rationalisation' ever be more than a mere term with which to play for a time and then discard like a toy that has ceased to be of interest?
"Meanwhile, the proposal to defer the opening of seasons is 'not considered practicable.' And we cull ourselves
business men!''
Permanent link to this item
https://paperspast.natlib.govt.nz/newspapers/EP19300805.2.144.6
Bibliographic details
Evening Post, Volume CX, Issue 31, 5 August 1930, Page 12
Word Count
248
RETAIL DRAPERY
Evening Post, Volume CX, Issue 31, 5 August 1930, Page 12
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