NEW ZEALAND BUTTER

Evening Post, Volume CIX, Issue 144, 21 June 1930, Page 11

NEW ZEALAND BUTTER

QUESTION OF GOODWILL

Canadian; sale-methods

';': ;^Whether New;1 Zealand' should {i,.tdke 'any' action, regarding ■'the,:..:practice. of Canadian,:mer<jhants: of, blending .;.NewZealand .butter with local: butter and selling; it; under'iocal^ "brands'1 w_as: a, question':which. ; ;was .discussed.by;; tlie lAucMand .Chamber of Commerce; Coun-; cil at its nieetiiig \>n Thursday (reports* the '.'New' Zealand fierald''). The discussion. arose" out: of; a: l6tter,;.f rbni 'Dr. .y. -X ,Connor, pf,.Noel,. Nova'.Scotia,-isn- • closing a 'clipping • from. tlid ; " Eastern Chronicle,-^' a leading Nova : Scotian newspaper,;. in;- which;' the, 'practice .of mercihants, was ..freely, discussed.; ; ;-.■. ..

.-.■■ In1 a letter; to the chamber, Mr. F. H. Leonard, of ,the?firm ofi Leonard and Spiv>:Limited, said' he. considered; the practico, of the Canadian: merchants was." purely. a.' domestic; matter; which should .not 'be referred -to by: JlSTew Zealand procluccrs.i^T-he' customer "was- the '• Man'"'who bought tho .butter in. thpl.first, placci and 'what'Uiappened. to;-itvaftef-.wards <was entirely the concern of the ■consumer in" Canada.'.;lf merchants, in Canada chose,; to;;repack ;New Zealand butter.: and,'sell' it under another :label, f'.making,a songJ? a>bout it would not improve -the. volume" of ! trade " pr; the piiee.; rdeieived, and; it-would- result :.in ■alienating -tho sympathy and 'goodwill ■'of;'a 'valued .client.:,;-; *': i'-Y ■ :^V -"-.v-"-.-.- .'

;!:'', Another'vie.w,was.-;expressbd.by;'Mr. Wi: Gbodf ellb-w, managing i director of Amalgamated Dairies^: |- Limited; ,■w;ho ■said'-that1 whiler.it'.was a'';general 'practice -of: Canadian ;;meychants"; ;;to'. buy ;New butter in 7 bulk and .sell itvundei". their own registered, brands, Hiig-Vfom',' had:'takett^a^'very..;"'de'flnito' and for!;somertime had insisted .'on ..'th'o'; mercliariis" taking a fair proportion of pat butter, which was wrap■ped:.;aiicl:: padked'under its own registered' brand .iii'NoW;. Zealand. He cou;sider.c'd that so ion^-'as New Z-ealand continued. >'io sell:butter in balk substitution', yould; take .place.

1 Mr/*L.. A.;EadyfCXprcs?ed the opinion that'this was ay.case whero action, could, quite -Vell/be'' taken. The. term ;('goo'dwill,", ;as ~it was understood by most; merchants,'; did. .not include such action' as was apparently going on. ■ '< /After' yctiscus'sibli/ '.if was decided to :fo'r\varcl:'-tho':eorr.egp'dn(loiico to tho Exporters' Committee.for a report.