Page 8 Advertisements Column 2

Evening Post, Volume CIX, Issue 112, 14 May 1930, Page 8

<^ ©F THE BEST /Sw ~at the Price of Ten^*^ -*, t **' t A Silver; FfeßN;Prodyd -. t ;,/ ~. . y _ •■ _ _ , „*''..., '. ?. ' s -

«THE FIERY LIQUOR scorched his throat." Ha! Ha! .... You laugh as you ■ ■ Mk tif^jt &**> fB M WL I (P* read this melodramatic line which appeared M mm. F%!^^W^i i^l EL^^^^ without exception in the thrillers of your ■ IMM i m^B^B *il ■■■%!# M 0 childhood. , , £ BUT TO HIM who had drained his glass at a gulp, the scorching of fiery liquor was no joke. Presumably, the reason he drank the stuff was that none other was obtainable in the prairie town of Red Gulch in the eighties. 4fc TO-DAY, IN THIS enlightened country of ours, really fiery liquor is unobtainable. It is surprising, however, the number who still misguidedly believe that if they are to have the pleasures of whisky, they must suffer a biting harshness. £ BY HARSHNESS, is meant that searing catch in the throat as the whisky goes down, followed in extreme cases by watering of the eyes. £ OF COURSE, if one had to choose between whisky-and-harshness, and no whisky, the choice would be whisky-and-harshness. For no other drink affords the same glowing warmth, the same joyous cheer, as whisky. A *""^^~> .• , " . «;;'; -, / :> BUT WHISKY and harshness are fortu--1 * ,- v . "'"■">, nately not inseparable. As those who /£j?i' - -~;: drink McCallum's Perfection Scots Whisky /k?X '~./- , v '*- ' have joyfully discovered. A f'- . ' / HERE IS a whisky free from the least f" ' ■ suggestion of harshness. A whisky which /;, ' - ■* ' v , can be taken neat with less reaction than fJC--" ; $--.'''. . ordinary whisky which has been completely H?";s: - ' ' ' ' ' drowned. , V;;iZ.< * - -'• /'-• •; . X \ THIS SMOOTHNESS of McCalWs has %\'^l, "'' \ given it the most permanent following of H^-ff - . v any whisky in .the world. , Those who try \;" ■-■■■ »- * / ' - ' v > % ,- it once never leave it. A \: ; THIS ADVERTISEMENT is directed *\ , \ . , towards making you try it. That you have X x >' ' ' , ... one spot is all we ask. ,^k -- - NINEPENCE IS LITTLE enough to risk in search of the smoothest whisky in the world. For if you find it, as we know you will in McCallum's, your appreciation and , agents, enjoyment of whisky will be doubled. And Auckland, cooke a co. ltd.. ALBERT street that's not a bad return on an investment of WELLINGTON 1 ELLIS Et MANTON LTD., BONO STREET , . . y CHRISTCHURCHt FRANK A. COOK LTD.. COLOMBO 3TREIT ninCpCUCC, 18 it • nuNEDINi LANE'S LTD , CARROLL STREET