Page 14 Advertisements Column 3

Evening Post, Volume CVIII, Issue 130, 28 November 1929, Page 14

No wonder COLGATE'S CLEANS TEETH BETTER . . . but in the tiny crevices which exist in T r-,,.,. all normal teeth, in which food particles and A , ™hzi thls means to you ... By using mucin collect. Colgate s you can clean your teeth thoroughly, scientifically, exactly as iyour dentist would No toothbrush can reach these hard-to-clean have you clean them .■ . . restoring the places. They must be cleansed by the denti- natural loveliness of teeth and gums. " frice. Hence the real test of your toothpaste is its ability to get down into these crevices and J?? w C-Slgat^* n Clean* Crevices cleanse them thoroughly. A recent scientific ■ ' Topth Decay May S"rt .... test proved that Colgate's has a greater pene- l^^^^l [~~ ~\ trating power than any of the leading tooth- l|||ls££|£S K?ss*Slp^|l|j pastes on the market to-day. This is the secret WlBMm of Colgate's superior cleansing power. llli^iil ' When brushed, Colgate's breaks into an active, WKffiSmm^ WMm&f&B® \ sparkling foam. This foam possesses a remark- . G ««iy minified picture Th, s diagram .ta h«w able property (low "surface-tension") which of tiny tooth ««vice. Colgate's ictire foim enables it to get deep down into every minute pit and fissure. There it softens and dislodges - h'? h "surfa« tension") down into the crevice, the impurities, sweeping them away in'a deter- ; '£,^7^' " SSV SfiS gent Wave. . of deciy lurk. cannot reach. >In this foam is carried a fine chalk powder ... y°u never used Colgate's you will be a polishing material prescribed by dentists sur P"sed and delighted with its wonderful cleansing action. Mail the coupon below for a |^[|^^jjjj^jjpggysßߧ§^&^^U|fl|i^^^/j|KPl^^P^B generous tcn-ci^y supply.