NEON SIGNS.
Mr. R. M'Gregor, a New Zealander, who has had several years' experience of advertising in Australia and the United States, recently returned from the latter country, bringing with him one of the latest Neoa signs. So convinced was he of their value that he set to work to interest Wellington business men on the subject, and the outcome was that a company was formed, under the style of Neon' Signs (N.Z.), Ltd., to manufacture these signs here. The directors of the new company are Messrs. Beaumont Smith, Hopkirk, Whitehead, Pears, and Llewellyn Williams. The company has offices in the A.M.P. buildings. The Neon sign is illuminated by electrical current passed through gas-filled tubes. The effect of these coloured signs is most striking. The colours are blue, red, and green, and are said to be just as effective in daylight as at night time. This is the reason why they have become so extensively used for street advertising in the United States. The secret of the Neon sign lies' with Dr. D. Macfarlan Moore, one of the noted electrical engineers of the world, who has been experimenting for the past thirty years in the United States.
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https://paperspast.natlib.govt.nz/newspapers/EP19290124.2.136.11
Bibliographic details
Evening Post, Volume CVII, Issue 19, 24 January 1929, Page 14
Word Count
197NEON SIGNS. Evening Post, Volume CVII, Issue 19, 24 January 1929, Page 14
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