A WONDERFUL ACHIEVEMENT IN LIFE ASSURANCE.
The seventh annual report and bal-ance-sheet presented at the annual meeting of the Southern Cross Assurance Co., Ltd., held in Melbourne last month, revealed big increases in new business and premium income, new and renewal. Notwithstanding the fact that many businesses had been seriously affected by the great financial depression experienced in Australia and New Zealand, the Southern Cross Assurance Co., Ltd., has not only shown increases on previous years, but has extended its activities, During the year the expenses of management showed a slight reduction. I From its inception, eight years -ago, the progress of the Southern Cross As- ■ surance Co., Ltd., has been simply mot- I eoric. In its first year a record was I constituted in that the million mark was exceeded by some thousands, a feat not hitherto accomplished by a Life Assurance Company. The next best was seven years, whilst some companies took twenty to forty years to reach the million mark. In view of this the following figures should be of interest:— ORDINARY DEPARTMENT. New busiuess. Renewals. Funds. First year 1,1(13,350 12,217 ~\H Fourth year 1,316,768 67,013 20,313 Seventh year .. 1,766,057 110,106 239,783 Laudatory references lo the stability of the Southern-Cross Assurance Co., Ltd., appearing from time to time in leading national and financial journals have indicated the opinion of financial critics throughout Australasia. This has induced prominent men in all States of the Commonwealth and New Zealand to seek Lifo Assurance Cover in this progressive company, whose policies, so modern iv appeal and wide in their scope, offer something different to tho discerning investor iv Life Assurance. The Southern Cross Assurance Co., Lid., besides having branches aud agencies throughout, Australasia, is now fully established in tho Union of South Africa. Iv New Zealand this organisation is presided over by a directorate of leading business and financial men, of whom the chairman ' Is Sir Joseph Ward, P.C, Bart, K.C.I.G.— (Published by Arrangement.)
A WONDERFUL ACHIEVEMENT IN LIFE ASSURANCE.
Evening Post, Volume CVI, Issue 121, 27 November 1928, Page 12
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