PUBLICITY.
One of the most potent factors in the sale of a novel is its jacket, we are assured. ■.'..•
Be the story what jt may, Who would sell his yarn must back it In a secn-across-the-way jacket, One that makes ,the crowd believe There is something up the sleeve. Any sort of coat may serve,: . Turkish, Arab, Mongol, Llama. : Should you own sufficient nerve, ■ Introduce the striped pyjama; Any coat that pushes sales Makes the> public swallow tales.
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Bibliographic details
Evening Post, Volume CXIII, Issue 141, 18 June 1927, Page 21
Word Count
78PUBLICITY. Evening Post, Volume CXIII, Issue 141, 18 June 1927, Page 21
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