COLOURS IN BUSINESS

Evening Post, Volume CXIII, Issue 141, 18 June 1927, Page 20

COLOURS IN BUSINESS

*3 A MiJANS'OP APVEijTISEI; - -'. "MgNT." ;/•;-■:-"; v

t':i Emerging from an era of dull anda :..'univiting colours, railrpads, t trolley lines S'.j automobile' manufacturers, and others g:"'in the transportation field are turning £~; to the several hues 'of the rainbow in »•' which to array their new prdducts, in .0 the belief fJjat tfee gay and vivid'varnyj,^A will in jkelf be an asset in buildr S'^'ing up busipgss (says the. "Christiajji Science Monitor*'), At'thg various mpr shows durjng th.c past ■winter yarieT . g.'f gated assortments of marptm, cream, §"*;■; buff, yellow,: white, light t)lue, and Ji green cars- were displayed to an admirpublic, and dealers freely declared jl^that in a short time the itreets of. American cMe's; w.puld'present a kaleiSSdoscopic effegt with c^rg of every shade paand hue flasfeißg in;£jjg suglight. Trplr lines in : increasing niimbers are g?jturning.to ,the'^ri|h,ter rojxurs "parjly *^.it» an effort-tp attract patronage from ■«i the übiquitous bos lines with whielf foreedtp compete in growing '•Jlpumbers^.- Jn;ihe ,iead themselves in '0 the utilisation of gay colours,- the mpY is};|or coaches present'a handspnie, and in . %i »onie instances a gptesque, appearance ; Jvith thejr' glistening bodies of light %"■ varnish', ■'•' ornamented Tyith contrasting »«?;'■ iftripes and; .lettering, iji the steam§:jShip•'field, tiie', Canadian Pacific.has rer Sf|urned to thci u^e^ffwhite pain^ for its g;r.'trans-Pacifio ' Epipress ships, and the Iflieat white'; hßcrs,"with theii bands .' -4f\>t gold/^wijl vie with thpse of tjje ~-S!i.tJ*ited Frail. Wie in" the Atjantie in gf carrying id foreign .pprts ch'eeri-w-;ness jot.. a glistening white hull. Al■^'ithougn'. the railroads'have teen slow to to the. moreVbrißiaiit cplpura in. Sffthe matter, 'of : , ornamentation, . there If: have Heeri'tift spinae time a few' railwhich liavie" paijated'ltHeir pas- , g;/«enger cars a distinctive shade. Thus aytho toucan red of the Pennßyiyania," the . ?tsjtilkm. ipf. .the' Milwaukee and of the |vKprth : westera, the r blue" of the Wa#.li»»h'* leading train, and the use of '■■o#o\6iri by other "roads—reither as a gffixed policy, or in the case of one speci-train-^has been a notable feature oil g>t}»ese progressive lines. To conform fiStio the. colony, scheme "o.f: the railroad i}))qr the .'■ individual train, j the Pullman has painted its cars a similar when operatad regularly on the giJines of .these:" roads, /Thus,' with com- ;: luting•carTierarpn th.e.;highw&.ys, yarnJj^jAed 1* ;brjght, cpjburs, the, need for/ ■ f|::4;'»oije';.iriodern, attitude toward this Uptown of advertising has been impress'--I:2*s upon the railroads.' It is;inot likely •XjflHrt th> famous ''Cthost Train," in its ajWire wh^te* -which the New York and England made famous thirty years 3;»j|o- will be attempted, nor even that ijvwt commissions will be appointed' to j|;«ontrive harmonious colpur effects, as |S>"wa» done in the case of Kansas City's '^Jstreet cars. there is reason :to: Avbelieveitiat" sombre blacks and: g',**iewster greens"- of rail coaches and gkthe dirty black of their locomotives will Ipvforesently; yield to brighter colours, and : g-that rail terminals may present the ap? of a motor, salon, with $be .^Jcars/aad^engines of tho: sevoraL-iroadft-•^Tising'thei'statidn standing 6u adjacent! v fe^iacks,^Tesplendent in their bright col-; '?^Brings*.,. Surely tho effect on.itraffic; p^¥ould -be beneficial, and 'there is every 12 reason, t.ojbelieye that employees, jvould ~§: itpi>l ai'Seepei' 'sense?of pride'and?satisX'ffietip^/in, being assigned to handle ''X'^S^ipraeJit-of'this character. ''■■•