BRITISH TRADE PAIR

Evening Post, Volume CXIII, Issue 19, 24 January 1927, Page 11

BRITISH TRADE PAIR

INCREASING BUSINESS

INTEREST

M( i'*l^ to rehabilitate British trade after the -war, none has 1 been more successful than the.successive trade fairs. They are comparatively new and are copied from the German trade JUesse, particularly that of Leinsic Bpgun .in.BSO, the first was held in London, admission was confined to business people i.e., potential buyers. They were in no sense exhibitions • for education or entertainment by the general public, which was not admitted. The first fair was sueli a success that provision had to be made for' luture enlargement of the scope of the lan-, -with the result that a Birmingham section was"• established. The 1927 fair beginning 21st February, and concluding «h March, had all space taken up by manufacturers three months ago, although additional areas had been providedin : London and Birmingham. Mr. ■" 5- eS Ie ', Bntish Trade Commissioner m New Zealand, is informed that, "Despite recent industrial trouble and depression in Great Britain, the fair will greatly exceed in size and importance that of last spring. No doubt the consciousness tnat it would be necessary when the coal stoppage ended to make up for lost time new trade contracts earned some.weight. Exhibitors at the last fair were highly satisfied with the business results achieved, and have realised that buyers from abroad visiting the fair with the intention of doing serious business increases every year." . The Empire marketing Board is showing British Empire foodstuffs, and Has taken 10,000 square feet of space. A strong appeal is to be made to Home and overseas buyers on _the quality, price and get-up of the loods shown. Fifty manufacturers of clothing will show this year:, the clothing section was only added last fair. Toys and games (in which Britain has made great headway) will be the biggest feature after leather and leather goods. In spite--of •70 per cent, duty British toys are making good progress in the United btates market. A - firm specialising in cheap crystal .wireless sets at the vate of 2000 sets a day, will be well represented. Birmingham has carried out permanent extensions of fair buildings at a cost of £20,000, and'will exhibit—always with a view to sales—hardware, building,' engineering, and electrical manufactures; engines, domestic machinery and appliances^ and art. metal goods; chemicals, arid hemp, goods.: Sheffield will have a neat cutlery section, forty, firms being repre>sented. Stainless steel for marine and other purposes, apart from cutlery, will be an outstanding feature. Incidentally, a British manufacturer, of safety razor blades is carrying war into the enemy's country in the United States. Sales begin next month. The price of the, new blades is about one-third higher than similar blades of American manufacture, but should the new blade please Americans, the Sheffield- manufacturer will have: successfully penetrated the highly competitive American steel products field and annexed for himself a profitable new trade. : ■ ■